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User Acquisition Specialist

Portugal, Lisbon · Job Posted February 16, 2026
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Job Description

Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our Lisbon (PT) Office. This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team.

Job Responsibility

  • Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
  • Oversee acquisition marketing campaigns across multiple mobile channels
  • Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
  • Experiment and analyse campaigns for existing and upcoming games
  • Running multiple marketing tests and present results to stakeholders with concrete recommendations
  • Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
  • Develop briefings for new ad creatives and oversee the production of marketing material
  • Manage business relationships with day-to-day communication and reporting

Requirements

  • Minimum 6 months of experience in paid digital marketing or media buying required
  • Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
  • Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
  • Excellent communication skills, both written and verbal in English

Nice to have

Having prior exposure to a soft launch will greatly benefit the candidate

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