User Acquisition Specialist Job at Miniclip (London)

User Acquisition Specialist

Miniclip is looking for a User Acquisition Specialist to join our Marketing team...

Location

Portugal , Lisbon

Salary:

Not provided

Miniclip

Expiration Date

Until further notice

Requirements

Minimum 6 months of experience in paid digital marketing or media buying required
Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
Excellent communication skills, both written and verbal in English

Job Responsibility

Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
Oversee acquisition marketing campaigns across multiple mobile channels
Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
Experiment and analyse campaigns for existing and upcoming games
Running multiple marketing tests and present results to stakeholders with concrete recommendations
Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
Develop briefings for new ad creatives and oversee the production of marketing material
Manage business relationships with day-to-day communication and reporting

Head/VP User Acquisition/Marketing

TapNation is a French company founded in 2019, specializing in mobile game publi...

Location

Salary:

Not provided

TapNation

Expiration Date

Until further notice

Requirements

Extensive UA Experience in Gaming: Significant experience in a senior user acquisition role within the gaming sector, with a proven track record of driving successful campaigns
Strong Leadership Abilities: Demonstrated experience in managing and leading high-performing teams, with a focus on developing talent and fostering a positive, productive work environment
Deep Knowledge of Gaming Markets: In-depth understanding of gaming industry dynamics, including key trends, player behaviors, and market shifts, allowing for strategic decision-making
Creative knowledge: Strong understanding, knowledge and creative mind to master the UA creative trends and best practices in the market (Playables, CPP, UGC, Social etc.)
Proficient in Budget Management: Expertise in handling large-scale budgets, with the ability to allocate resources strategically and maximize overall returns
Technical, Analytical & Data-Driven: A keen ability to interpret data and analytics, applying insights to optimise user acquisition strategies and performance outcomes. Be able to work with our Data science team on long term projections and break even up to 12 to 18 months
Strong technical knowledge: of different UA channels types (rewarded, retargeting, social, video, OEM etc.) as well as attribution, MMPs, SKAN iOS conversion schema etc.
Excellent Communication Skills: Strong interpersonal and communication skills, able to work effectively across teams and present ideas clearly and persuasively
Adaptability in Fast-Paced Environments: Comfortable working in a rapidly evolving industry, able to adapt quickly to new challenges and changes while driving results

Job Responsibility

Stay Ahead of Industry Trends: Monitor the latest gaming UA, Growth & Creative industry advancements, technologies, and trends to keep our strategies innovative and relevant, ensuring we maintain a competitive edge. In this objective, create and cultivate solid relations with other top gaming publishers and C-level executives as well as POCs of all our main UA channels. Participate in industry events as panel speaker and representative of TapNation
Leadership & Team Development: Lead, mentor, and grow a high-performing team of UA specialists, fostering a culture of collaboration, creativity, and continuous improvement. Defining KPIs, games strategy and long-term targets for each team member and our games portfolio
Data-Driven Optimization: Regularly review performance metrics across all UA campaigns and channels of each UA manager, make informed decisions and real-time adjustments to enhance campaigns effectiveness and player acquisition while educating the team
Strategic UA Planning & Execution: Design and implement robust user acquisition strategies for each game’s vertical, that are aligned with business objectives, focusing on driving growth, player retention, gross margin and engagement
Product & tools development: Improve our automation strategy and capabilities by working on product feedback and sharing features enhancements for our several automation, prediction and forecasting tools
Embrace Innovation: Explore and implement emerging technologies, channels, and methods to stay at the forefront of UA practices, continually improving acquisition efforts and campaign performance
Collaborative Partnerships: Work in close coordination with Product, Creative, and App Store Optimization (ASO) teams to ensure user acquisition strategies align with broader project goals and result in successful campaigns. Improve cross-teams communication and processes
Data Analysis & Reporting: Challenge and contribute to the development and improvement of our Internal BI, Data Analysis and Reporting dashboards to improve Strategic visions, reporting and help with Management decisions
M&A audits and Due diligence: Participate with the leadership team in our inorganic growth acquisition strategy across publishing, but also games & studios M&A strategy
Grow the team: run quarterly reviews with each UA team member, help them grow in their role, and hire new collaborators to help uplift the team skills and knowledge in the Casual & hybrid-casual areas

What we offer

Competitive fees
27 days paid time off per year (the company believes in disconnection in order to allow people to evolve in a healthy environment)
Remote policy: full remote
You can find us at Morning Pereire offices in Paris 17e (including fitness room) if you want to say hello

Marketing Specialist

As a Marketing Specialist will play a key role in executing and optimizing user ...

Location

Peru , Lima

Salary:

Not provided

Easygo Gaming

Expiration Date

Until further notice

Requirements

2+ years of experience in performance marketing, preferably in iGaming, fintech, or other high-growth digital industries
Proven knowledge of digital acquisition channels (Google Ads, Meta, programmatic, etc.)
Strong analytical skills and familiarity with tools such as Google Analytics, Looker, or similar platforms
Excellent communication skills and ability to manage multiple projects simultaneously
Self-starter with a proactive mindset and strong attention to detail
Fluent in Spanish and proficient in English

Job Responsibility

Develop and execute user acquisition campaigns across digital channels such as paid media, affiliates, influencers, and partnerships
Monitor and analyze campaign performance, providing actionable insights and recommendations for continuous improvement
Collaborate with internal teams and third-party vendors to ensure timely and effective campaign execution
Conduct market research to identify new opportunities and trends within the iGaming and sportsbook industry
Assist in the optimization of marketing funnels to increase conversion rates and reduce acquisition costs
Track and report on key acquisition metrics (CPI, CPA, LTV, ROI) and adjust strategies accordingly
Foster a culture of continuous improvement, collaboration, and accountability within the team
Establish and maintain quality assurance processes to ensure the highest standards in marketing deliverables
Collaborate with creative, content, and digital teams to ensure consistency and alignment with brand guidelines
Identify and implement cost-saving initiatives across the marketing function without compromising quality or effectiveness

What we offer

Snacks at the office
Welcome and Birthday Lunch
English Classes

New

Lead User Acquisition Manager

We are looking for a Lead User Acquisition Manager to take ownership of user acq...

Location

Ukraine; Cyprus; Estonia; Czech Republic; Moldova; Montenegro; Latvia; Lithuania; Hungary; Kazakhstan; Serbia; Poland

Salary:

Not provided

Ruby Labs

Expiration Date

Until further notice

Requirements

2+ years of hands-on experience in Google Ads and separately in Facebook Ads
Native-level proficiency in Russian (mandatory)
Proven leadership skills with experience managing teams and driving processes
Strong analytical and technical skills to oversee UA campaigns effectively
Energetic, proactive, and able to push initiatives forward while maintaining team motivation
Experience in scaling user acquisition efforts and achieving measurable growth

Job Responsibility

Lead and manage a team of user acquisition specialists, setting clear goals and ensuring accountability
Develop and execute strategies across Google and Facebook Ads, leveraging expertise to optimize performance
Drive growth through structured processes, technical rigor, and data-driven decision-making
Motivate, inspire, and energize the team, fostering a high-performance culture
Act as a strong, visible leader who can oversee operations, implement improvements, and ensure the team meets targets

What we offer

Remote Work Environment
Unlimited PTO
Paid National Holidays
Company-provided MacBook
Flexible Independent Contractor Agreement

Fulltime

New