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US Marketing Manager

United States, Covington · Job Posted December 23, 2025
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Job Description

As the US Marketing Manager for Foley Alternatives, you will own the fastest growing portfolio in Acute Urology and one of the fastest growing platforms within BD. This individual will work cross functionally to develop and execute commercial strategies to achieve business unit objectives. The visibility of this position demands strong leadership, adaptability, and a growth mindset. The role encompasses diverse responsibilities including but not limited to launch execution, creation and deployment of strategic marketing programs, field sales support, value proposition development, omnichannel marketing campaigns, and evidence generation. These efforts require a strong commercial acumen that centers on driving growth and achieving financial targets. Reporting directly to the Senior Marketing Manager, the Marketing Manager will drive growth and own the commercial strategy for the platform.

Job Responsibility

  • Own the general management for the Foley Alternative portfolio which includes the PureWick(TM) franchise, intermittent catheters, and MECs, focused on US commercial strategy, financial performance, demand and supply planning, budget management, and sales engagement
  • Conduct regular customer visits to develop awareness of key market requirements, identify unmet needs and support the sales organization
  • Gather, maintain, and analyze quantitative market knowledge (e.g., market data, market trends, competitive pricing) and qualitative market data (e.g., customer needs, competitor activities, plans, technologies, and applications)
  • Responsible for consistently meeting or exceeding financial goals and performance metrics
  • Cultivate connections with influential key opinion leaders and customers to promote market engagement through educational events
  • Devise and execute bold marketing plans to drive product growth and market penetration including collateral, value propositions, competitive messaging, pricing strategies, and lifecycle management initiatives
  • Create and implement focused omnichannel campaigns for the Foley Alternative portfolio, aligning with key sales initiatives in target accounts
  • Develop and support voice of customer activities to drive innovation and product optimization
  • Effectively collaborate with other functions such as R&D, Customer Service, Sales, Medical Affairs, Regulatory, Quality, Operations, and Training
  • Identify evidence generation requirements that will support ongoing business momentum in response to changing market dynamics
  • Develop and execute strategic marketing programs that drive business growth by embracing innovative perspectives and implementing essential changes
  • Adhere to all company policies, procedures, and business ethics codes and ensures they are communicated and implemented within the team

Requirements

  • Bachelor’s degree in marketing, business, or science related field of study
  • At least 3 years of relevant marketing and/or commercial experience with a consistent track-record of high performance and results
  • Demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results
  • Creative out-of-the-box mindset, intellectual curiosity and ability to take calculated risks with novel ideas
  • Ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others
  • Ability to travel up to 30% domestically

Nice to have

  • MBA or advanced degree
  • Life science experience
  • Leadership experience

What we offer

Relocation Assistance Available

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