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Club L London Logo Club L London · IT - Software Development

US General Manager - E-commerce

United Kingdom, Manchester · Job Posted July 03, 2026
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Job Description

We are looking for a US General Manager - E-Commerce who will be responsible for leading and growing the US ecommerce business, owning full P&L performance and driving revenue, profitability, and customer experience. This role focuses on trading performance, site optimisation, and conversion improvement, using data and insights to inform decisions. You’ll oversee the end-to-end digital journey, ensuring a seamless customer experience across site, content, pricing, and fulfilment. Working cross-functionally with brand, marketing, merchandising, creative, and tech teams, you’ll deliver commercial trading plans, campaigns, and site improvements while ensuring operational efficiency and compliance. You’ll also identify new growth opportunities in the US market and use competitor insights to drive strategy and expansion.

Job Responsibility

  • Leading and growing the US ecommerce business
  • Owning full P&L performance and driving revenue, profitability, and customer experience
  • Focusing on trading performance, site optimisation, and conversion improvement
  • Overseeing the end-to-end digital journey
  • Working cross-functionally with brand, marketing, merchandising, creative, and tech teams
  • Delivering commercial trading plans, campaigns, and site improvements
  • Ensuring operational efficiency and compliance
  • Identifying new growth opportunities in the US market
  • Using competitor insights to drive strategy and expansion

Requirements

  • Strong understanding of trading performance such as traffic behaviour and conversion triggers
  • Take full ownership of every line in the P&L and monitor and manage the budget, track, (KPIs), and ensure profitability
  • Identify new business opportunities within the US region, including potential partnerships and expansion strategies
  • Analyse website performance through web analytical tools
  • Work closely with the brand team to ensure campaigns are appropriate, on brand for each state
  • Work with the marketing team to develop the trading and content calendar
  • Work closely with creative director & graphics on a weekly basis
  • Oversee all product descriptions ensuring descriptions are optimised for SEO
  • Optimising bottom line by working with Ops around couriers, warehouse and building efficiencies
  • Ensure all ops comply with relevant laws and regulations
  • Making recommendations for change
  • Work with the Merch team to ensure pricing is accurate and competitive
  • Ensure a seamless and user-friendly shopping experience
  • Work closely with tech teams to identify opportunities to optimise the full customer journey
  • Collaborate with web development teams and agencies
  • Carrying out full site audits
  • Build and maintain strong relationships with internal teams and external partners
  • Produce regular competitor analysis reports

What we offer

  • Annual bonus scheme
  • Bi-Annual Dress Allowance
  • 25 days of annual leave (plus bank holidays)
  • Extra day off for your birthday
  • Flexible working hours around core hours of 10-4
  • Early Finish Fridays
  • Cycle to work scheme
  • 40% staff discount across Club L and Lavish Alice products
  • Healthcare Cashplan
  • Free onsite gym
  • Enhanced pension contribution
  • Enhanced maternity and sick pay
  • Free snacks, drinks & treats
  • Social events
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