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US Brand Activation Manager

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Rapha

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Location:
United States , San Francisco ▼

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Salary:

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Job Description:

The USA Brand Activation Manager will contribute to this mission by leading Rapha’s physical brand presence across the United States - delivering world-class experiences, strengthening athlete and community connections, expanding our footprint in key and growth markets and generating compelling athlete-driven content. As USA Brand Activation Manager, you lead the delivery of Rapha’s activation programme in the United States. You are responsible for planning and executing a best-in-class calendar of events, athlete activations and grassroots initiatives that drive brand heat, community growth and commercial impact. This is a hands-on, field-facing leadership role which is remote but which requires approximately 40% regional travel. You are a visible ambassador of the brand, representing Rapha to riders, athletes, partners and industry stakeholders at major cycling touchpoints across the USA.

Job Responsibility:

  • Build and deliver a rolling 12–18 month activation calendar aligned with global brand priorities and the regional cycling calendar
  • Collaborate closely with the USA Marketing Manager to ensure alignment with the broader US strategy, USA Cycling roadmap and campaign calendar
  • Identify and execute high-impact activation opportunities across owned, partner and wholesale events
  • Represent the Rapha brand to riders, partners, athletes and industry stakeholders at major events
  • Own the end-to-end delivery of all US brand activations, including USA Cycling event execution and satellite community hero moments
  • Manage production, suppliers, staffing, budget and on-site operations to ensure consistent, premium physical brand presentation
  • Own and maintain Rapha’s activation assets, including the activation vehicle, and oversee its deployment across the region
  • Deliver industry-leading physical experiences that inspire participation, engage RCC members, convert new customers and elevate athlete presence
  • Support day-to-day liaison for USA-based sponsored athletes (excluding USAC governance managed by the Marketing Manager), coordinating logistics, servicing and on-site support
  • Proactively identify and integrate athletes into activations and community initiatives to maximise cultural and commercial impact
  • Collaborate with the Global Content team and USA Marketing Manager to originate and capture compelling athlete-led content, both always-on and campaign-driven (e.g. race moments, partnership initiatives)
  • Identify storytelling opportunities on the ground and ensure high-quality on-site capture for social, digital and campaign rollouts
  • Own the amplification of the activation programme through @rapha_n_america (or equivalent), delivering engaging regional content aligned with brand guidelines
  • Leverage athlete and partner relationships to maximise reach, engagement and audience growth
  • Drive physical brand presence in priority metros and growth markets, supporting RCC membership growth and increased market penetration
  • Ensure activations generate measurable new customer acquisition and meaningful rider engagement

Requirements:

  • Live event production and experiential delivery
  • Strategic activation planning, budgeting & supplier management
  • Athlete relationship management and on-site coordination
  • Content creation and regional social amplification
  • Strong understanding of cycling culture and athlete ecosystems
  • Ability to confidently represent the brand in public-facing environments
  • High level of organisation, resilience and adaptability
What we offer:
  • Generous PTO allowance
  • United Healthcare Package for Medical, Dental & Vision (80% Rapha, 20% Individual) based on a minimum requirement of 30 hours per week
  • 401K Program
  • 2 additional days paid time off to participate in a sportive or similar related cycling event
  • A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme
  • An annual clothing allowance of $1,200 for testing and promotional purpose
  • A company bonus scheme
  • Wellbeing support with MyndUp
  • Bike racing expenses up to $35 per race entry
  • A 50% staff discount and a discount for family and friends
  • Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo
  • Free membership to the Rapha Cycling Club
  • Enhanced Parental Leave and Pay

Additional Information:

Job Posted:
March 22, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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