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We are bsport. The place to be! We’re a studio management platform built for boutique fitness and wellness studios, supporting 3,000+ studios globally. Following our €30m Series B, we’ve been scaling rapidly across international markets.As part of the next phase, we’re appointing an experienced Commercial Lead to own our UK&I market, one of our most strategic regions. This is not a traditional Head of Sales role. This is a regional market ownership position, combining commercial leadership, GTM strategy, and full revenue accountability for one of bsport’s most important and highest-potential markets. The UKI region is already established. Your mandate is to scale it into a high-performance, multi-channel growth engine.
Job Responsibility
Driving revenue growth across SMB
Owning and evolving UKI GTM strategy
Improving pipeline quality, conversion rates, and forecasting accuracy
Optimising CAC and overall commercial efficiency
Leading and developing a high-performing commercial team
Partnering closely with Marketing, Product, and Customer Success to scale growth
Requirements
Experience in B2B SaaS or high-growth commercial environments
Strong background in SMB or mid-market acquisition-led sales motions
Proven experience scaling an existing market
Experience leading multi-layer commercial teams
Hands-on experience with multi-channel GTM
Strong understanding of ARR/MRR and subscription-based revenue models
Data-driven approach to pipeline management, forecasting, and performance optimisation
Existing experience within the UK fitness and wellness ecosystem is a strong advantage
Nice to have
Existing experience within the UK fitness and wellness ecosystem is a strong advantage
What we offer
Own one of bsport’s most strategic and high-growth markets
Direct impact on GTM strategy and revenue performance
High autonomy across commercial decisions and execution
Work side by side with founders and executive team
Opportunity to shape how bsport scales internationally