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UI/UX Design Manager, AI-First

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Puffy

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Location:
United Arab Emirates , Dubai

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Contract Type:
Employment contract

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Salary:

120000.00 USD / Year

Job Description:

You'll own end-to-end web design for Puffy.com—a $1B+ e-commerce brand. Reporting directly to the CEO, you'll transform how the design team works by embedding AI into every workflow. The mandate: ship better designs, faster.

Job Responsibility:

  • Own end-to-end web design for Puffy.com
  • Report directly to the CEO
  • Transform how the design team works by embedding AI into every workflow
  • AI-Powered Creative Operations using tools like Figma AI and Adobe Firefly
  • Design for AI search & assistants
  • Personalization & recommendations (design side)
  • AI-driven experimentation (design practice)
  • Drive Efficiency by developing an AI-first workflow
  • AI Content & Asset Operations
  • Accessibility with AI assist
  • Enhance the design team's workflow from sequential to an agile, collaborative model
  • Lead IA, wireframes, high-fidelity comps, prototypes, and motion specs
  • Maintain tokens/components responsive to AI-generated variants
  • Develop and execute a roadmap of A/B tests and multivariate tests for CRO
  • Use Dev Mode and structured specs for handoff
  • Turn design decisions and experiment results into clear narratives for the CEO

Requirements:

  • 7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team
  • A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics
  • Expert in Figma (components, variables, Dev Mode)
  • strong visual/motion craft and responsive design sensibility
  • Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance
  • Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement
  • Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth
  • understands trade-offs between optimization speed and causal certainty
  • Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites
What we offer:
  • Up to USD $120K/annum + up to 10% bonus
  • Learning Budget up to $5000 annual
  • 10% Bonus monthly
  • Top-tier medical insurance
  • Leaders Club membership opportunity
  • No income tax (Dubai)
  • Flight to Dubai
  • Two-week hotel stay
  • Full relocation support
  • Annual Flight Home
  • Premium health insurance
  • Team life insurance
  • Generous annual leave
  • Free catered lunch on Friday
  • Kitchen restocked daily with snacks
  • Regular social activities
  • Puffy product discount of up to 50%
  • Free Puffy mattress after 1 year of service

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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