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UI/UX Design Manager, AI-First

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Puffy

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Location:
United Arab Emirates , Dubai

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

25000.00 - 35000.00 AED / Month
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Job Description:

We are seeking a visionary and results-oriented AI-First UI/UX Design Manager to lead our design function into the future. Based in our dynamic Dubai headquarters, you will report directly to the CEO and hold ultimate ownership of our e-commerce web design. This is more than a design leadership role; you are a strategic partner tasked with revolutionizing our design process and customer experience through the integration of artificial intelligence. You will own the end-to-end web design of Puffy’s site and landing pages, while transforming the design team’s creative process through AI-driven workflows. Use modern design craft (AI, layout, motion, mobile performance, accessibility) to speed up exploration, generate high-quality variants, and design AI-powered surfaces (semantic search, recommendations, guided shopping/chat). The mandate is simple: ship better designs, faster — and convert more visitors. You will not only elevate our brand's digital presence but also solve critical challenges by mentoring your team through a significant technological shift, fostering a culture of innovation, eliminating inefficiencies, and building a highly collaborative, data-driven design engine that directly impacts our bottom line.

Job Responsibility:

  • AI-Powered Creative Operations: Use tools like Figma AI and Adobe Firefly to rapidly explore page layouts, hero concepts, PDP modules, and image/copy variants — always with human QA and brand guardrails
  • Design for AI search & assistants: Create web experiences that work with conversational shopping (natural-language search, guided finders, Q&A on PDPs)
  • Partner with engineering to implement semantic/LLM search UIs and chat patterns inspired by market leaders
  • Personalization & recommendations (design side): Own the UI patterns (placements, card density, explainer microcopy, “why this” affordances) for recommendations on-site
  • Collaborate on rules/guardrails
  • validate with staged rollouts
  • AI-driven experimentation (design practice): When surfaces are evergreen (banners, placements, recommendation modules), partner with Growth to use bandit allocation for faster wins
  • keep classic A/B for high-stakes causal changes
  • Drive Efficiency: Develop, implement, and enforce an AI-first workflow for the design team
  • Systematically target and eliminate workflow bottlenecks
  • Leverage AI to dramatically reduce excessive design versioning and accelerate the path from concept to deployment, with a goal of cutting handoff time by 40%
  • AI Content & Asset Operations: Build a prompt-library and review workflow for product copy, FAQs, size/fit guidance, policy explainers, and localized variants
  • ensure outputs are consistent with brand and legally sound
  • (Firefly/Express for imagery
  • LLMs for copy drafting)
  • Accessibility with AI assist: Bake WCAG 2.2 into the design system
  • use AI-assisted audits (contrast, alt-text suggestions, focus order checks) and pair with manual reviews before release
  • Process & Team Operations: Enhance the design team's workflow from a sequential to an agile, collaborative model
  • Implement and lead rituals like kickoff huddles to eliminate information silos and idle time
  • Manage team resources, mentor designers, and foster a culture of high-velocity, high-quality output
  • Site & LP ownership: Lead IA, wireframes, high-fidelity comps, prototypes, and motion specs for Home, Category/PLP, PDP, Cart/Checkout, editorial/education pages, and paid-media LPs
  • Design system: Maintain tokens/components responsive to AI-generated variants while preserving brand consistency and PageSpeed
  • Conversion Rate Optimization (CRO): Develop and execute a sophisticated roadmap of A/B tests and multivariate tests aimed at achieving and exceeding our add-to-cart conversion lift target
  • Handoff & quality: Use Dev Mode and structured specs
  • partner closely with engineering for crisp builds
  • monitor regressions post-launch
  • Stakeholder communication: Turn design decisions and experiment results into clear narratives for the CEO and cross-functional peers
  • run quarterly roadmap reviews

Requirements:

  • 7–10 years in web design for e-commerce
  • 4+ years leading, mentoring, and managing the operations of a design team
  • A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics
  • Expert in Figma (components, variables, Dev Mode)
  • strong visual/motion craft and responsive design sensibility
  • Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance
  • Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement
  • Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth
  • understands trade-offs between optimization speed and causal certainty
  • Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites

Nice to have:

Experience designing chat or guided-selling flows

What we offer:
  • Continuous learning
  • 10% monthly bonus
  • Premium insurance
  • Achievement recognition
  • Free snacks and lunches
  • Generous annual leave
  • AI tools and tech stack
  • 18+ nationalities
  • Social events & activities
  • No income tax
  • Year-round sunshine
  • Unparalleled global travel connectivity
  • A state-of-the-art office
  • Excellent quality of life
  • A thriving community of diverse cultures
  • World-class infrastructure and public transport
  • Pristine beaches and amenities
  • Relocation package including flight to Dubai, Visa sponsorship, Two-week hotel stay, Full support and guidance, A paid flight home every year
  • Learning and development support (we pay for courses you need to upskill)
  • Career progression opportunities
  • Annual salary review every January
  • Quarterly feedback
  • Commitment to diversity and inclusion
  • Unbiased hiring and achievement recognition
  • State-of-the-art tech and tools
  • Team life insurance coverage
  • Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays
  • Free catered lunch for the entire team on Friday
  • Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
  • Regular social activities and events
  • Monthly Puffy Leader awards to recognize achievement
  • Leaders’ Club membership opportunity for all employees grants access to premium, high-end hotels and wellness clubs (Dubai roles)
  • Puffy product discount of up to 50% for employees and eligibility for a free Puffy mattress after 1 year of service

Additional Information:

Job Posted:
December 11, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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