UI/UX Design Manager, AI-First

• AI-Powered Creative Operations: Use tools like Figma AI and Adobe Firefly to rapidly explore page layouts, hero concepts, PDP modules, and image/copy variants — always with human QA and brand guardrails
• Design for AI search & assistants: Create web experiences that work with conversational shopping (natural-language search, guided finders, Q&A on PDPs)
• Partner with engineering to implement semantic/LLM search UIs and chat patterns inspired by market leaders
• Personalization & recommendations (design side): Own the UI patterns (placements, card density, explainer microcopy, “why this” affordances) for recommendations on-site
• Collaborate on rules/guardrails
• validate with staged rollouts
• AI-driven experimentation (design practice): When surfaces are evergreen (banners, placements, recommendation modules), partner with Growth to use bandit allocation for faster wins
• keep classic A/B for high-stakes causal changes
• Drive Efficiency: Develop, implement, and enforce an AI-first workflow for the design team
• Systematically target and eliminate workflow bottlenecks
• Leverage AI to dramatically reduce excessive design versioning and accelerate the path from concept to deployment, with a goal of cutting handoff time by 40%
• AI Content & Asset Operations: Build a prompt-library and review workflow for product copy, FAQs, size/fit guidance, policy explainers, and localized variants
• ensure outputs are consistent with brand and legally sound
• (Firefly/Express for imagery
• LLMs for copy drafting)
• Accessibility with AI assist: Bake WCAG 2.2 into the design system
• use AI-assisted audits (contrast, alt-text suggestions, focus order checks) and pair with manual reviews before release
• Process & Team Operations: Enhance the design team's workflow from a sequential to an agile, collaborative model
• Implement and lead rituals like kickoff huddles to eliminate information silos and idle time
• Manage team resources, mentor designers, and foster a culture of high-velocity, high-quality output
• Site & LP ownership: Lead IA, wireframes, high-fidelity comps, prototypes, and motion specs for Home, Category/PLP, PDP, Cart/Checkout, editorial/education pages, and paid-media LPs
• Design system: Maintain tokens/components responsive to AI-generated variants while preserving brand consistency and PageSpeed
• Conversion Rate Optimization (CRO): Develop and execute a sophisticated roadmap of A/B tests and multivariate tests aimed at achieving and exceeding our add-to-cart conversion lift target
• Handoff & quality: Use Dev Mode and structured specs
• partner closely with engineering for crisp builds
• monitor regressions post-launch
• Stakeholder communication: Turn design decisions and experiment results into clear narratives for the CEO and cross-functional peers
• run quarterly roadmap reviews

• 7–10 years in web design for e-commerce
• 4+ years leading, mentoring, and managing the operations of a design team
• A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics
• Expert in Figma (components, variables, Dev Mode)
• strong visual/motion craft and responsive design sensibility
• Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance
• Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement
• Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth
• understands trade-offs between optimization speed and causal certainty
• Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites

Experience designing chat or guided-selling flows

• Continuous learning
• 10% monthly bonus
• Premium insurance
• Achievement recognition
• Free snacks and lunches
• Generous annual leave
• AI tools and tech stack
• 18+ nationalities
• Social events & activities
• No income tax
• Year-round sunshine
• Unparalleled global travel connectivity
• A state-of-the-art office
• Excellent quality of life
• A thriving community of diverse cultures
• World-class infrastructure and public transport
• Pristine beaches and amenities
• Relocation package including flight to Dubai, Visa sponsorship, Two-week hotel stay, Full support and guidance, A paid flight home every year
• Learning and development support (we pay for courses you need to upskill)
• Career progression opportunities
• Annual salary review every January
• Quarterly feedback
• Commitment to diversity and inclusion
• Unbiased hiring and achievement recognition
• State-of-the-art tech and tools
• Team life insurance coverage
• Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays
• Free catered lunch for the entire team on Friday
• Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
• Regular social activities and events
• Monthly Puffy Leader awards to recognize achievement
• Leaders’ Club membership opportunity for all employees grants access to premium, high-end hotels and wellness clubs (Dubai roles)
• Puffy product discount of up to 50% for employees and eligibility for a free Puffy mattress after 1 year of service