UGC Campaign Lead/Content Strategist

• Lead content strategy across 6-7 UGC campaigns including niche research and content briefs (twice weekly per campaign)
• Manage creator rosters end-to-end focusing on sourcing decisions, quality assessment, performance evaluation, and difficult conversations
• Analyse campaign performance data and adapt strategy in real time, focusing on conversion and revenue metrics
• Deliver strategic reporting to clients with clear narratives on performance and changes to build client confidence
• Build and scale repeatable processes and frameworks alongside leadership as the campaign function grows

• Hungry to build and scale a company as a key early hire
• Fast learner with low ego
• Comfortable having difficult conversations, including cutting creators and pushing back on clients
• Managed UGC or influencer campaigns before, with a deep understanding of viral content and social media algorithms
• Proven track record of producing viral content
• Experience in consumer product marketing and growth
• Excellent written and verbal communication skills
• Strong organizational and project management skills

Meaningful equity in a fast-growing business, with a founding team with multiple exits