UFS Operator Experience & Trade Marketing Manager

• Leading the UFS Route to Market and Trade marketing execution
• Shaping operator experience (Leading critical campaigns and growth models)
• Daily exposure to cross functional leadership and commercial decision making
• Opportunity to directly influence business growth at a strategic and operational level
• Discover opportunities in Trade channels and develop growth strategies
• Own trade marketing strategy, aligned with category, brand, and channel priorities
• Identify key growth drivers at point of purchase and translate them into effective trade programs
• Design trade promotions and activations strategies that drive sell-out and operator adoption
• Partner closely with Sales teams to design trade initiatives that support volume delivery, promo effectiveness, and execution excellence
• Manage and optimize trade investments, balancing short-term impact with long-term growth
• Build a deep understanding of operator needs, behaviors, and business challenges across key operator groups
• Proactively gather insights through field immersion, operator connects, sales feedback, data, and research
• Design integrated offline and digital engagement journeys that improve operator recruitment, engagement, and conversion
• Lead national operator campaigns, toolkits, and programs that drive reach, penetration, and usage growth
• Plan and manage targeted media and engagement campaigns to support operator acquisition/retention and brand-building campaigns
• Ensure media investments are strategically aligned to growth opportunities and key trade activations
• Work with agencies to optimize media buy mix, targeting, and performance
• Champion test and learn approaches to improve conversion and engagement across channels
• Define and track KPIs across trade effectiveness, operator engagement, and sell-in/sell-out performance
• Analyze results and translate learnings into clear actions and improvements
• Monitor competitor and market dynamics to identify new opportunities
• Act as a key link between Sales, Marketing, and Operation teams
• Align stakeholders around priorities, programs, and execution standards
• Manage external partners (agencies, suppliers) to deliver high-quality outputs
• Parter with Martech and data teams to drive key projects driving transformation
• Design and manage key components of the UFS Malaysia's state of the art tech stack
• Design and implement technology use cases for business

• Minimum 3-6 years experience in trade marketing, operator/shopper marketing, or commercial marketing, preferably within foodservice, FMCG, or B2B environments
• Strong experience translating strategy into field ready trade and operator programs
• Proven track record of working cross functionally with Sales and commercial teams
• Experience in Data and Analytics, Statistics, would be highly beneficial
• Commercially savvy, with a clear understanding of channels, promotions, and trade mechanics
• Data driven and analytical mindset with ability to use insights to optimize performance
• Excellent project management, stakeholder management, and agency leadership skills
• Strong operator/shopper understanding and ability to convert insights into action

Experience in Data and Analytics, Statistics