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UFS North America is entering a multi-year AI-driven transformation that will redefine how we attract, engage, convert, and retain operators across the omni-channel ecosystem. To accelerate this journey, we are seeking a NAM AI Transformation Project Manager to lead the orchestration, governance, and execution of all AI-enabled initiatives in the region. This role acts as the bridge between Global AI Transformation team and the North America business, ensuring that global platforms & capabilities are translated into market-ready products, workflows, and outcomes, and market practices are also reflected in global designs. You will own the North America AI roadmap, coordinate multi-stakeholder alignment (Sales, Marketing, Culinary, IT, Data, Global Product Teams), manage budgets & timelines, and ensure AI initiatives are delivered OTIF, with measurable business impact. This is a highly strategic, architectural, and cross-functional role—ideal for someone who can think systemically, communicate crisply, and drive execution in a fast-moving, entrepreneurial environment.
Job Responsibility:
Translate global AI vision into a North America AI activation roadmap across Intelligent Marketing, ABM, lead management, chef engagement, sales enablement and loyalty
Prioritize initiatives based on business value, technical readiness, and operator impact
Build and maintain the AI capability roadmap spanning data layer, agentic layer, application layer and experience layer
Establish governance structures, operating rhythms, and decision-making mechanisms to ensure timely delivery
Create project plans, risk logs, dependency maps, and budget tracking for all AI-related programs
Ensure OTIF delivery across global product squads, local digital teams, IT, and business stakeholders
Serve as the primary liaison between Global AI Product Teams and North America business units
Drive alignment between Sales, Marketing, Culinary, IT, Data, and Operations to ensure AI models and workflows reflect real operator needs
Manage communication plans, training plans, and change readiness across all functions
Translate global capabilities (AI agents, intent scoring, personalization engines, loyalty automation, ABM orchestration) into North America market use cases
Lead pilot design, MVP scoping, UAT, and rollout for AI features
Define adoption KPIs and ensure new AI workflows are embedded into daily operations
Coordinate with Local and Global Tech to ensure proper integration of CDP, CRM, Marketo Journeys, AI Agents, AEM Personalization, Signal Based Lead Management etc
Support data quality, identity resolution, and Golden Profile governance requirements
Establish KPI frameworks and dashboards to track AI impact on acquisition → engagement → qualification → conversion → retention → LTV
Conduct retrospective reviews and embed learnings into future releases
Continuously identify new AI opportunities that unlock growth or efficiency
Requirements:
Bachelor’s or master’s degree in Business Management, Information Systems, Engineering, or related fields
5–10 years in digital/AI transformation, program management, CRM projects, or commercial systems implementation
Experience in large-scale cross-functional program delivery
Background in Salesforce & Adobe ecosystem strongly preferred (CRM, Marketing Cloud, Data Cloud, Marketo, AEM, Experience Manager)
Exceptional project orchestration skills—able to manage multiple complex initiatives simultaneously
Strong understanding of AI-enabled commercial models (marketing intelligence, lead management, ABM, corporate intelligent agents)
Familiarity with data platforms, CDPs, CRM, marketing automation, and integration concepts
Excellent communication and stakeholder management
can influence senior leaders
Strong analytical skills and comfort with KPI design, dashboards, and business impact measurement
High adaptability, speed, and bias for action—able to perform in entrepreneurial and ambiguous environments
What we offer:
Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan
Health insurance (including prescription drug, dental, and vision coverage)