UA Creative Producer, Hay Day

• Own the Creative Strategy for our performance marketing, execution and production of Hay Day
• Scaling, testing, iterating and identifying new concepts to drive growth on paid channels
• Partner with marketing stakeholders and the game team to develop a hypotheses and data driven creative approach for Hay Day and own the feedback loop between internal and external partners
• Develop and maintain Creative pipelines and build on previous learnings to inform future creative decisions
• Work closely with marketers for each game on testing and implementation of new creatives, analyzing the results and sharing learnings with game teams and our partners to improve performance of future concepts and iterations
• Provide creative feedback and direction independently without extensive input from artists or other functions
• Manage existing partner relationships, in addition to sourcing new partners that will enable us to level up the quality and quantity of our creatives
• Communicate and champion our IP and brand principles
• Oversee creative production from initial brief through to implementation
• managing deliverables, timelines, and feedback throughout the process

• Proven experience in a creative producer role, with a strong portfolio in performance marketing, ASO, and creative development
• 5+ years of hands-on experience working on performance-oriented creatives
• Experience with full game development and publishing lifecycle from early beta testing to open soft launches, global launch and live ops performance
• Extensive knowledge of creative production and outsourcing, ability to understand and manage creative pipelines end-to-end
• Prior experience managing partners and working as part of an internal creative team
• Great understanding of performance marketing, user acquisition, ASO, CRM strategies, and the role of creative performance for UA
• Proficiency in creative and analytical tools, and an ability to use data to inform creative decisions
• Ability to blend creativity with strategic business goals
• Excellent project management skills, with an ability to manage multiple projects and deadlines in a fast-paced environment
• Strong organizational and communication skills, with the ability to collaborate closely with both internal stakeholders and external partners
• A collaborative spirit and experience working with cross-functional teams
• Ability to work independently and on a project basis
• Entrepreneurial mindset and ability to thrive in a fast-moving, complex environment
• High level of attention to details
• Passionate about user acquisition, creative, and industry trends
• Passion for games
• Understanding of the importance of Brand safeguarding

Relocation support