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This is a pivotal leading the endtoend marketing function, shaping the strategic direction of the business while driving measurable commercial growth. It combines strategic ownership, digital expertise, and brand leadership-ensuring all marketing activity aligns with business goals and delivers strong ROI. The Travel Marketing will oversee integrated multichannel campaigns, strengthen market positioning, and enhance customer acquisition and retention through datadriven decisionmaking as well as managing key partnerships, PR activity, digital performance, and the marketing budget, ensuring activity is optimised, and commercially effective.
Job Responsibility:
Lead the development and execution of marketing strategies aligned to company and commercial goals
Collaborate with Sales and Product to influence pricing, forecasting, and wider commercial strategy
Proactively champion innovative marketing-led initiatives to generate revenue streams and maximise growth
Develop and implement a comprehensive digital marketing strategy aligned with business and commercial goals
Plan, execute and optimise fully integrated digital campaigns across PPC, SEO, email, social media, display and partnerships
Oversee publication of digital content and ensure consistent brand messaging across all channels
Manage and optimise paid media activity, including PPC and display advertising, ensuring strong ROI
Use data insights to continually optimise campaigns, improve ROI and influence wider commercial strategy
Requirements:
Previous marketing experience within the travel industry
Hands-on marketing experience across digital and offline channels, with a focus on performance and ROI
Excellent communication and negotiation skills, with confidence in representing the business externally
Experience leading and developing small teams
Strong analytical skills, with the ability to interpret data and make commercially sound decisions