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This is a key role working closely with the sales teams with a focus on driving the brand through creating engaging content through all channels including social media.
Job Responsibility:
Ensure all marketing materials and communications consistently reflect the brand and engage the target audience effectively
Maintain a comprehensive marketing communications calendar, ensuring activities and deadlines are accurately tracked and met
Assist in writing, editing, and proofreading promotional content across print and digital channels to guarantee accuracy and brand consistency
Plan, deliver, and monitor regular email marketing campaigns to travel agents and consumers using existing templates
Manage trade communications through social media channels supporting BDM social activity and maintaining trade social accounts
Produce creative assets and promotional materials using Adobe InDesign and Photoshop
Assist with video editing, including overbranding and creating trade-facing videos using Adobe Premiere Pro
Support trade partners with marketing requests, such as overbranded brochures, custom flyers, and social media panels
Analyse and report monthly on the performance of email and social media campaigns
conduct testing and optimisation to improve key metrics
Requirements:
Previous experience in a marketing role is essential
Good working knowledge of Adobe Creative Suite (Adobe InDesign is a plus)
Experience producing marketing collateral and creative assets in line with brand guidelines
Experience using a CRM system and/or knowledge of Salesforce
Familiarity with Marketing Cloud or a similar email marketing platform
Excellent attention to detail
Nice to have:
travel experience is an advantage
What we offer:
A company culture that promotes work life balance
Travel discounts
Free annual 7 day night cruise for 2 with full flights paid for