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About the Role: Trade Planning & Insights Analyst. Key Responsibilities: Conduct category and performance analysis (assortment, pricing, promotions). Analyze syndicated and shopper data to identify trends and opportunities. Develop fact-based insights and selling materials to support Sales. Build and maintain dashboards and recurring performance reports. Track and manage trade and promotional activity. Monitor trade spend and forecast performance against objectives. Evaluate promotion effectiveness and ROI. Provide actionable recommendations to improve trade investment outcomes. Analyze sales performance and identify risks and growth opportunities. Standardize and maintain reporting frameworks for consistent insights. Present findings clearly to cross-functional stakeholders.
Job Responsibility:
Conduct category and performance analysis (assortment, pricing, promotions)
Analyze syndicated and shopper data to identify trends and opportunities
Develop fact-based insights and selling materials to support Sales
Build and maintain dashboards and recurring performance reports
Track and manage trade and promotional activity
Monitor trade spend and forecast performance against objectives
Evaluate promotion effectiveness and ROI
Provide actionable recommendations to improve trade investment outcomes
Analyze sales performance and identify risks and growth opportunities
Standardize and maintain reporting frameworks for consistent insights
Present findings clearly to cross-functional stakeholders
Requirements:
Bachelor’s degree required
5+ years of experience in brand, category, or trade marketing analytics in the CPG space
Experience working with syndicated and/or shopper data platforms (e.g., Circana, Nielsen, Numerator, retailer shopper data)
Advanced Excel skills (pivot tables, lookup functions, data analysis)
Strong analytical and problem-solving abilities with the ability to synthesize data into actionable insights
Experience analyzing trade spend and promotional performance
Strong communication and presentation skills
Ability to manage multiple priorities in a fast-paced environment
Familiarity with Grocery, Mass, or Club retail channels preferred