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Trade Marketing MGR- Prov. Orientale

Congo, the Democratic Republic of the, Kisangani · Job Posted April 23, 2026
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Job Description

The Regional Manager Brand & Trade Marketing is responsible for implementing Vodacom Congo’s Brand and Trade Marketing strategies within the assigned commercial region. The role ensures consistent brand execution, effective trade visibility, and impactful marketing activations aligned with the national strategy while adapting to local market dynamics. He/she acts as the bridge between the Head Office and the region, guaranteeing brand consistency, Go To Market and measurable marketing impact across all regional touchpoints.

Job Responsibility

  • Development of an annual Regional Go-To-Market Plan through the incorporation of the integrated Marketing, CXX and Channel strategies from HQ
  • Partner with Sales teams to design and implement trade activations that stimulate sales and M-Pesa usage
  • Monitor and evaluate the ROI of trade activities and propose improvements
  • Contribute to merchandising excellence and ensure brand consistency across all trade touchpoints
  • Oversee passive visibility (branding, signage, retail identity) and ensure compliance with brand standards
  • Plan and execute active visibility (events, roadshows, sponsorships, community activations)
  • Manage the regional POS materials and ensure efficient deployment and maintenance
  • Implement Vodacom’s national marketing and communication plans in the region
  • Ensure that all ATL, BTL, digital, and experiential campaigns are executed according to HQ guidelines
  • Adapt campaigns to local cultural and market realities while preserving brand integrity
  • Act as the functional interface between the Region and the HQ Brand & Trade Marketing Department
  • Collaborate closely with the Head of Region and regional commercial teams to align on business priorities
  • Manage relationships with local agencies and suppliers, ensuring high-quality and cost-efficient execution
  • Provide regular reporting on marketing activities, performance indicators, and competitor insights
  • Ensure adherence to Vodacom’s brand and trade marketing guidelines
  • Follow internal approval and budget processes
  • Maintain proper records of marketing materials and stock management

Requirements

  • Minimum 5 years of experience in marketing, trade marketing, or brand management roles
  • Proven experience in executing marketing campaigns and managing visibility projects
  • Experience in cross-functional collaboration between marketing and sales
  • Exposure to regional or field operations is a strong advantage
  • University Degree in Marketing, Business Administration, Communication, or equivalent
  • Fluent in French and good command of English (both written and spoken)
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