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We are seeking a dynamic and strategic Trade Marketing Manager to lead the execution of marketing initiatives across Europe that drive in-store visibility, consumer engagement, and commercial success across our wholesale channels. The ideal candidate will have strong analytical, project management, and negotiation skills with a keen understanding of the retail landscape.
Job Responsibility:
Quantify value creation for trade marketing initiatives and ensure alignment with broader commercial objectives
Track actual returns against business cases and report on ROI for all projects and campaigns
Manage trade marketing budgets efficiently
Plan and execute merchandising and sales days across key accounts and retail partners
Coordinate and maintain ongoing schedules for merchandising updates and display maintenance
Develop and implement cost-effective, scalable temporary display solutions tailored to various store formats
Source and manage suppliers for display production, POS materials, in-store execution alongside coordinating events, trade shows, and other in-store activities
Plan and execute in-store activations, POS materials, and merchandising guidelines that reflect premium brand standards
Support the Sales Account Managers with negotiation for premium space and display extensions to enhance product visibility and shopper engagement
Create and optimize planograms to maximize product range and availability in-store
Map retail stores and tailor execution strategies to store-specific layouts and consumer behavior
Log, track, and manage all physical merchandising assets and furniture to ensure optimal usage and placement
Syndicate digital trade marketing assets across retail partners and internal systems
Develop and maintain a comprehensive library of merchandising tools and assets for use across the business
Collate project briefs include space availability, design guidelines, and commercial objectives
Coordinate the design process in collaboration with internal stakeholders and external agencies
Manage the end-to-end communication for project execution across sales, marketing, and supply chain teams
Lead negotiation and approval processes for quotes from design, print, and fabrication vendors
Support the Head of Commercial Planning with retailer insight reporting
Collaborate with Sales and Marketing teams to create promotional calendars and campaigns that drive sell-in and sell-out
Requirements:
Experience in trade marketing, retail execution, or commercial marketing roles
Proven experience in supplier management, budgeting, and ROI analysis
Strong project management and organizational skills
Excellent communication and stakeholder management capabilities
Proficiency in planogram software and Microsoft Office Suite
familiarity with digital asset management tools is a plus
Bachelor's degree in Marketing, Business, or a related field is a benefit
Nice to have:
Familiarity with digital asset management tools is a plus
Bachelor's degree in Marketing, Business, or a related field is a benefit
What we offer:
Competitive salary and holiday allowance
Company performance related bonus
A pension contribution
An exclusive staff discount
24/7 healthcare appointment support
Hybrid working – 3 days in office & 2 days from home and flex start/finish times
External private employee wellbeing support
Access to Perkbox
Volunteer days
Team Recognition scheme
Training and Development
Holiday carry-over scheme
Season-ticket travel loan
Cycle to work scheme
Parental Leave support
Holiday trading (buy/sell) and extra holiday days for long service