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Trade Marketing Manager

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Randstad

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Location:
Malaysia , Shah Alam

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Category:
-

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Contract Type:
Not provided

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Salary:

8000.00 - 14000.00 MYR / Month
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Job Description:

We are seeking a strategic and hands-on Trade Marketing Manager to lead the development and implementation of channel strategies and category growth plans. This role plays a pivotal part in driving both top-line growth and in-store brand equity by aligning marketing initiatives with sales objectives. You will work closely with cross-functional teams to ensure smooth implementation of activations and product initiatives across various retail channels.

Job Responsibility:

  • Lead the development and execution of annual trade marketing plans and channel-specific strategies.
  • Collaborate closely with sales and brand teams to align on-channel strategy, promotions, and go-to-market execution.
  • Manage and track the effectiveness of A&P budget allocations for trade activities to ensure cost efficiency and high ROI.
  • Oversee the development of in-store marketing tools, including POSMs, product displays, and promotional materials.
  • Monitor and analyze sales data, competitor activities, and consumer insights to generate actionable growth strategies.
  • Coordinate with internal stakeholders and external agencies to ensure the timely rollout of marketing activities and P.R. initiatives.
  • Lead regular performance reviews and post-mortem reports for campaigns to provide recommendations for improvement.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a relevant field.
  • Minimum 6-8 years of experience in FMCG trade marketing, preferably within the food or beverage category.
  • Strong commercial mindset with a proven track record in leading successful channel activations and product launches.
  • Excellent analytical, stakeholder management, and project coordination abilities.
  • Strong understanding of Malaysian retail dynamics and consumer behavior.
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint, for data-driven strategy development
  • A proactive and resourceful mindset with a passion for driving brand growth in a competitive category.

Additional Information:

Job Posted:
May 16, 2026

Expiration:
June 28, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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