Trade Marketing Manager Job at Unilever (Bangkok)

Job Description

At Unilever Food Solutions, our purpose is to Free Chefs to love what they do. We work with Hotels, Restaurants and Caterers to create exciting menus that are good for diners, and good for the planet. Our brands include Knorr and Best Foods — trusted and used by chefs and F&B operators every day. We’re searching for Trade Marketing Manager who can lead the end-to-end trade marketing and NRM strategy across all channels to drive brand visibility, demand creation, and profitable growth — with full ownership of Traditional Trade (General Trade) and oversight of Modern Trade and E-commerce through one direct report. The role ensures that the right promotion, pricing, visibility, and activation plans are executed flawlessly to win at the point of purchase, across both offline and online touchpoints.

Job Responsibility

Own the Trade Marketing agenda for Traditional Trade, ensuring strong business delivery in volume, distribution, and visibility KPIs
Oversee Modern Trade and E-commerce activities, ensuring alignment of pricing, promotion, and assortment strategies across all channels
Shape annual channel strategies, promotion calendars, and visibility plans in close collaboration with Sales and Brand teams
Translate business priorities into customer activation plans that build demand and support sell-out growth
Manage trade investment and price structure to ensure channel competitiveness and profitability
Lead development of shopper activation, POSM, and in-store visibility programs that enhance brand presence and conversion
Drive demand-creation campaigns that connect seamlessly between offline and online channels
Partner with the Brand and Digital teams to ensure all trade executions are on-brand and consistent across touchpoints
Track and analyze activation performance, shopper insights, and ROI to continuously optimize execution
Own the Trade Marketing budget across all channels. Plan, allocate, and track spending to ensure maximum business return
Conduct ROI analysis and post-activity reviews to evaluate promotion and visibility effectiveness
Develop and implement spend optimization plans to redirect investment toward the most impactful activities
Ensure strong financial discipline — balancing short-term results with long-term brand building
Partner with Finance and Sales to maintain clear visibility of TTS (Trade Terms Spend) utilization and performance
Driving a culture of smart investment — every baht spent must create meaningful demand or brand advantage
Lead, coach, and develop one Trade Executive responsible for Modern Trade and E-commerce
Build strong collaboration across functions — Sales, Brand, Finance, Supply Chain — to deliver integrated business plans
Foster a performance-driven culture with clear accountability and growth mindset

Requirements

Bachelor’s or Master’s degree in Business, Marketing, or related field
5–7 years of experience in Trade Marketing, Channel Marketing, or Customer Marketing within FMCG
Proven track record in driving visibility, promotion, and activation in Traditional Trade (GT) channels
Solid understanding of Modern Trade and E-commerce environments
Strong analytical mindset with experience in managing trade spend and post-promotion evaluation
Excellent stakeholder management and leadership skills — able to influence across functions
Passionate, agile, and hands-on leader who thrives in both strategy and execution

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