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The Trade Marketing Manager is responsible for overseeing the Trade Marketing and Purchasing departments to drive sales growth, optimize inventory, and support brand objectives. This role leads purchasing operations, develops category strategies, executes trade campaigns, and collaborates closely with Sales and Marketing to align strategies.
Job Responsibility:
Develop and implement comprehensive trade marketing and purchasing strategies
Lead the purchasing team, managing international suppliers and optimizing inventory levels through data analytics and forecasting
Conduct market research and analyze category performance to identify growth opportunities and create planogram proposals
Oversee the development and execution of merchandising guidelines, POSM, and in-store promotional campaigns
Monitor and analyze sales data and campaign effectiveness, providing reports to management
Manage trade marketing budgets and identify cost-saving opportunities in procurement
Act as a key liaison between sales, marketing, and supply chain teams
Lead, coach, and manage the Trade Marketing and Purchasing teams
Requirements:
Bachelor's/Professional Degree in Business Management, Administration, or related
Minimum 5 years of Trade Marketing experience in personal care FMCG, with at least 3 years at managerial level
Required languages: English & Bahasa Malaysia
Proficiency in MS Office
A team player with strong interpersonal and communication skills
Self-starter, highly organized, and able to prioritize in a fast-paced environment
Creativity and commercial awareness of the personal care industry
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