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Job Responsibility
Own and drive trade marketing activations for a portfolio of area accounts in close collaboration with Account Sales Managers
Develop and execute joint annual trade marketing plans aligned with commercial objectives and brand priorities
Lead co-branded and co-op marketing initiatives across in-store and retail marketing channels
Ensure account activations align with global campaigns, guidelines, and tools while adapting to local market and community needs
Manage activation budgets, track sell-out and ROI, and optimize campaign performance through insights
Requirements
3 - 4+ years of experience in Trade Marketing, Account Marketing, or a comparable commercial marketing role
Proven experience developing and executing account-specific or co-branded marketing activations within wholesale or retail environments
Strong ability to collaborate closely with Sales teams and translate commercial objectives into effective marketing initiatives
Experience managing activation budgets, tracking sell-out performance, and optimizing ROI using analytical insights
Strong planning, project management, and communication skills, with an agile, solution-oriented mindset
Language skills: Fluent in English and Czech, with strong verbal and written communication abilities