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In the position of Trade Marketing Manager, your primary responsibility will be to develop and execute successful trade marketing plan for the region. A crucial aspect of this role involves establishing strong partnerships with our wholesale clients and bringing innovative Saucony brand experiences to life both in-store and online.
Job Responsibility:
Lead the wholesale marketing activities in the UK/IE region
Collaborate with the commercial team to co-create seasonal trade launch materials for the brand
Develop and synchronize strategic, consumer-centric business plans in coordination with stakeholders
Implement effective marketing strategies to strengthen the long-term channel champion program and distribute seasonal POS campaigns successfully
Execute customized campaigns specifically tailored to target consumers of our wholesale partners, aligned with the seasonal brand campaign objectives
Build and keep strong relationships with wholesale partners
Implement educational deliverables for wholesale partners, online and offline
Requirements:
Experience in outdoor/sports/footwear/fashion industry preferred
Demonstrates a strong understanding of the market and commercial awareness
An excellent communicator who effectively engages with both internal and external stakeholders
Strong organizational and motivational skills
Progressive and creative
Excellent organisation and planning skills with the ability to manage and drive projects from design to execution
Strong IT skills including Social Media, MS Office
Adobe Photoshop, Premiere Pro and other Creative Suite tools strongly preferred
Ability to establish and maintain effective working relationships both internally and externally
Excellent oral and written communication skills and fluent in English and local language
Ability to multi-task, while maintaining attention to detail
Nice to have:
Experience in outdoor/sports/footwear/fashion industry
Adobe Photoshop, Premiere Pro and other Creative Suite tools