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The Trade Marketing Manager will be responsible for developing and executing localized trade marketing initiatives that drive brand visibility, customer engagement, and sales performance across assigned markets.
Job Responsibility
Develop and implement regional and localized trade marketing plans aligned with global brand objectives and guidelines
Lead the planning and execution of BTL marketing activities
Design tailored marketing initiatives, promotions, retail incentives, and merchandising programs
Manage relationships with assigned accounts, distributors, and stakeholders
Conduct regular market visits and identify growth opportunities
Monitor competitive activity and market trends
Manage projects from concept through execution
Coordinate with agencies, suppliers, and external partners
Coordinate POSM delivery with Customer Service and Logistics teams
Manage POP material shipping and retail execution
Manage Demand Planning and Forecasts of POP materials for all brands and assigned accounts
Support budget management and ROI tracking
Ownership of budget pertaining to assigned area and customers
Process invoices and payments through SAP
Prepare monthly reports and maintain trackers
Develop and deliver training materials and workshops
Partner with HQ teams to adapt global initiatives to local markets
Requirements
+5 years of experience in Trade Marketing, Sales Support, or related field
Experience managing projects from planning through execution within multinational luxury, fashion, beauty, cosmetics, eyewear, or premium consumer goods preferred
Fluent in English and Spanish, Portuguese
Proficient in Microsoft Office
SAP experience is a plus
Strong project management and organizational skills
Entrepreneurial mindset and proactive problem-solving
Results-driven with strong commercial awareness
Excellent communication and stakeholder management skills
Ability to manage multiple priorities in a fast-paced environment