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Trade Marketing Executive - Fmcg Food

Malaysia, Kuala Lumpur 3000.00 - 4000.00 MYR / Month · Job Posted May 13, 2026

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Job Description

Our client is a growing food manufacturer within the FMCG industry, dedicated to delivering a wide range of quality products. They focus on innovative channel strategies and strong retail partnerships to maintain a competitive edge in the market. As a Trade Marketing Executive, you will be responsible for executing retailer-exclusive and channel-specific programs to boost brand presence and shopper engagement. This role involves heavy cross-functional collaboration to ensure the seamless rollout of trade initiatives and new product launches.

Job Responsibility

  • Execute trade promotions and in-store campaigns to drive offtake and shopper engagement
  • Manage Point of Sale (POS) visibility and conduct regular visits to ensure planogram compliance
  • Lead sampling execution in coordination with the sales team and managed external agencies
  • Review and update planograms quarterly based on market and shopper insights
  • Assist in developing channel strategies and annual trade marketing plans to reach sales targets
  • Analyze sales performance and market data to identify growth opportunities and gaps
  • Support new product development (NPD) launches by preparing sales bulletins, launch decks, and 360-degree trade plans
  • Collaborate with sales, marketing, and supply chain teams for the execution of channel-wide initiatives
  • Gather and provide competitor insights to support broader marketing strategies
  • Represent the company at trade shows and industry events to explore new partnerships

Requirements

  • Bachelor's Degree in Marketing, Business Administration, or a related field
  • Minimum of 3 years of experience in channel management, sales, or business development within the FMCG industry
  • Strong understanding of FMCG distribution channels and retail dynamics
  • Analytical mindset with the ability to interpret sales data and market trends
  • Excellent communication and negotiation skills with high attention to detail
  • Proficiency in MS Office applications
  • Proactive, independent worker with a passion for innovation and results

What we offer

  • 4 days wfh
  • brand ownership exposure
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