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Trade Marketing Director

reachplc.com Logo

Reach plc

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Location:
United Kingdom , London

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Salary:

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Job Description:

We're hiring a Trade Marketing Director to set the strategy and drive revenue across our social video first Studio offering and digital, branded content and print suite. This is a high-impact, highly visible role where you'll shape how we grow and make a tangible difference across the wider organisation.

Job Responsibility:

  • Set the strategy and drive revenue across social video first Studio offering and digital, branded content and print suite
  • Own the trade marketing plan and budget, bringing the Where People Live brand positioning to life across the industry
  • Lead the marketing and comms plan that builds consideration for digital, data and Studio offerings with advertisers and agencies
  • Turn market trends, consumer insight and competitor moves into sharp, actionable trade strategies
  • Steer B2B lead generation from strategy through to execution in partnership with the Associate Director of Lead Generation, converting demand into pipeline
  • Oversee the Mantis Marketing strategy to ensure Mantis is positioned as an innovation hub for publishers, brands and agencies
  • Take charge of the trade marketing budget
  • Manage the newly appointed PR agency
  • Be a go-to contact for agency marketing teams and Trade/Industry press contacts
  • Own key Editorial relationships

Requirements:

  • Experience with media agencies and/or media owners
  • Strategic thinker with strong leadership skills to manage cross-functional teams
  • Senior level management experience (overseeing a team of 12 with 3 direct reports)
  • Strong understanding of the Agency market
  • Experience cultivating strong relationships with internal marketing teams and industry press
  • Well connected within the Advertising ecosystem
  • Experience with lead generation technology and strategy
  • Experienced user of Salesforce, Pardot and Marketo, or similar tools
  • Strong analytical skills with the ability to interpret data to make informed decisions
  • Must be within a commutable distance from London
What we offer:
  • 25 days' holiday (plus bank holidays), with extra days after 3, 5, and 10 years
  • Scheme to buy extra holiday
  • Extra day's paid leave each year to volunteer
  • Big moment day - extra days paid leave for personal milestones
  • Bonus scheme
  • Company pension contributions matched up to 6% (salary sacrifice)
  • Enhanced family leave and policies to promote flexibility, inclusion and progression
  • Healthcare cash plan
  • Car lease scheme (electric or hybrid) via salary sacrifice
  • Wellbeing support including 24/7 assistance programme
  • Discounts including 15% off Reach's online marketplace Yimbly
  • Interest-free loans for season tickets and technology

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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