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The Customer Strategy & Planning (CSP) drives delivery of the commercial plan by developing and executing Category Growth Strategies from Business Group to country. It owns end-to-end commercial planning across customers and channels, including category strategies and execution. The team also builds core capabilities across NRM, Category Management, Shopper Marketing, and Insights to enable growth. The CSP Lead for Home Care drives Category Growth Strategy, Operations & Planning, and Shopper Marketing for the business unit. You will be accountable for building strong category and commercial plans for both customers and Unilever, ensuring delivery of forecasts and business targets. Using integrated shopper, customer, and channel insights, they develop data-driven strategies, strengthen customer partnerships, and act as the key voice of the customer within IBP, D4C, and NRM.
Job Responsibility
Lead the development of localized Category Growth Strategies, translating shopper, customer, and market insights into clear, compelling plans
Drive customer engagement and joint business planning, acting as the voice of the shopper, customer, and category
Own category growth management, including assortment optimization, space planning, and deployment of key NRM levers
Deliver commercial plans by deploying USG targets, managing budgets by channel/customer, and leading quarterly business reviews
Lead end-to-end innovation planning and execution, ensuring effective market launches across channels and customers
Drive best-in-class in-market execution through aligned commercial strategies, shopper marketing, SOS, and TDP delivery
Own pricing, promotion, and mix strategy, including forecasting, performance reviews, and delivery of NRM levers
Drive performance tracking through analytics, opportunity identification, and KPI monitoring across pricing and innovation
Lead simplification and strengthening of processes (e.g., S&OP, CSP), enhancing efficiency and enabling a more strategic, COO-like role
Ensure strong governance and operational discipline across business processes
Requirements
10+ years of experience in Sales or Trade Marketing
Proven track record in category growth and commercial planning
Strong understanding of Thailand retail landscape preferred
Ability to translate shoppers, customer, and channel insights into clear Category Growth Strategies
Strong commercial acumen across pricing, promo, assortment, and space planning
Experience driving IBP, forecasting, and end-to-end commercial execution
Strong stakeholder management with ability to influence across functions and seniority levels
Demonstrated ability to lead and develop high-performing, inclusive teams
Clear communicator with strong storytelling and ability to connect strategy to execution
Agile, resilient, and able to operate in a fast-paced, matrixed environment
High ownership with strong results orientation, data-driven decision making and problem-solving mindset
Nice to have
Strong understanding of Thailand retail landscape preferred