TikTok Specialist

• Develop a TikTok-first content strategy aligned with brand values and market-specific culture
• Identify trends, formats, and sounds early and adapt them for the brand
• Ideate, script, and brief TikTok campaigns, working with creators, editors, and in-house colleagues to produce cutting edge content
• Optimise hooks, captions, hashtags, and posting times as part of a consistent posting cadence
• Monitor performance and iterate based on insights. Run structured content experiments
• Weekly and monthly channel reports with clear learnings and recommendations, delivering against KPI framework to include key metrics for views & reach, average watch time, follower growth, engagement (shares, saves, comments), and brand conversion KPIs
• Build communities of influencers and recruit a brand squad, jumping on trends, curating grass roots hype accounts, while sourcing and managing UGC campaigns

• Proven experience growing TikTok accounts and communities
• Deep understanding of TikTok trends, formats, and algorithms
• Track record of producing or managing successful short-form video content
• Strong creative writing and storytelling skills in English
• Paid TikTok Ads experience and a finger on the pulse of platform dynamics, tech and feature advancements
• A thorough understanding of the sports landscape and a fervent passion for delivering topical, relevant and engaging content that taps into trending conversations
• Experience with brands related to sports and or iGaming is preferred but not essential

Experience with brands related to sports and or iGaming

• Private health insurance
• Company wide social and team building activities
• Hybrid & Remote work arrangements
• Flexible working hours
• Wellbeing day
• Training and Development opportunities