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This critical role will focus on maintaining and building relationships with external Opinion Leaders and large medical centers involved in vasculitis, and the broader Rheumatology and Nephrology provider landscape. The Thought Leader Liaison (TLL) Sr. Manager will report into the Director Thought Leader Liaison and will join the National team of Rare Disease Inflammation Thought Leader Liaisons in the Inflammation Business Unit. The TLL will be a critical member of the Brand Team and will coordinate closely with field teams.
Job Responsibility:
Identify, cultivate, and maintain professional relationships with established and up-and-coming regional Opinion Leaders in ANCA Vasculitis (Rheumatology / Nephrology / other specialties diagnosing and managing vasculitis)
Support deep engagement of key customers (ex. Navigating IDNs / Centers of Excellence, Professional Organizations, Foundations/Patient Organizations)
Manage OL Speaker bureau relationships including supporting speaker training, compliance, and product theater speaker management
Manage regional speaker bureau, including providing speaker recommendations
Identify, map, and manage relationships with key national Vasculitis Centers and other large treatment facilities (includes the detailed mapping of referral patterns, key relationships, and influencers)
Coordinate and leading all one-to-one exchanges between brand team and KOLs across key initiatives and events
Attend and manage brand activity at key regional and national inflammation conferences (may encompass Rheumatology, Nephrology, Pulmonology), including managing product theaters, and other ancillary brand activities
Manage overall regional sponsorship budget, including working with organizations to secure sponsorships, and owning regional congress plan
Coordinate executive meetings with OLs at national conferences
Complete all necessary conference and speaker contract requirements in a timely manner
Coordinate with marketing to ensure all congress materials are delivered on time
Coordinate with sales, marketing, and medical affairs
Work cross functionally to drive and develop aligned external engagement strategies across multiple cross functional teams including medical, training, marketing, and sales
Coordinate closely with the sales team to ensure alignment with conference OL engagement plan as well as other OL/account engagement
Provide customer and market insights back to the marketing team and provide input into P2P development, advisory boards, and strategy
Partner with the HCP Marketing team to develop advisory board strategy, content, advisory recommendations, and attend advisory boards as appropriate
Provide insights summary from key congresses to the marketing team
Leading peer-to-peer marketing initiatives such as advisory boards, speaker bureau & product theater content development
Shaping team content development needs include disease state
Participate in strategic discussions with brand team
Requirements:
Doctorate degree and 2 years of marketing or sales experience
Master's degree and 4 years of marketing or sales experience
Bachelor's degree and 6 years of marketing or sales experience
Associates degree and 10 years of marketing or sales experience
High school diploma / GED and 12 years of marketing or sales experience
Nice to have:
5-10 years of experience working in Rheumatology, Nephrology, Rare Disease in customer facing roles (sales, district manager, medical affairs/MSL, marketing opinion leader management, etc.)
Experience developing and executing HCP key customer strategies
Proven ability to develop and execute KOL mapping and plans, as well as building KOL advocacy in the rheumatology, nephrology, or vasculitis space
Prior experience in thought leader engagement, regional marketing, sales, medical affairs, or sales leadership
Clinical, technical, and scientific knowledge and proficiency in complex disease states
Existing relationships with key customers (opinion leaders, centers of excellence etc.)
Strong relationship building skills, with proven ability to build and maintain lasting relationships with OLs and navigate strategic accounts (Integrated Delivery Networks, Academic Medical Centers, Centers of Excellence, etc.)
Ability to exercise strong decision-making skills and live up to the highest ethical standards.
Excellent written and verbal communication skills including confident executive presence
Ability to build productive partnerships and collaborate effectively in a matrix organization.
Ability to creatively address problems in an organized, systematic way
High degree of organizational awareness, ability to connect the dots to understand all the interdependency and big picture
Exceptional critical thinking to help identify educational gaps, analyze findings, and make recommendations while articulating next steps
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines and other compliance-related issues
What we offer:
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models, including remote and hybrid work arrangements, where possible