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In this vital role the US Marketing Manager will play an integral role in supporting TEZSPIRE®. TEZSPIRE is a first-in-class severe asthma biologic, targeting TSLP at the top of the inflammatory cascade. This is an exciting opportunity to join a dynamic and highly motivated marketing team, and to gain experience working collaboratively across our partnership with AZ. The Marketing Manager will support the pull through of personal marketing programs and tactics that highlight the impact and consequences of respiratory disease and the potential clinical benefits of a new CV therapeutic in helping patients who have not achieved clinical goals on standard of care. This individual will develop broad product marketing capabilities and will have the ability to stretch and demonstrate their leadership capabilities through ownership of multiple workstreams. This role will require strong cross-functional leadership, agility/flexibility, excellent communication skills, and a passion to serve patients in a dynamic environment. This role is an excellent opportunity for a passionate individual seeking to join a hard-working team committed to the successful growth of Tezspire and to serving patients and their families.
Job Responsibility:
Demonstrate ability to think strategically and creatively for impactful results, leveraging strong clinical acumen
Support project management of tactical promotional activity for HCP Peer to Peer / scientific communications, including regulatory management and review of assets (Speaker Programs, Field Resources, and Congresses)
Work with production vendors and IS/Veeva teams to ensure the field force has access to print and digital resources produced by both sides of the collaboration
Ability to establish strong alliance with all internal and external partners and optimize Peer to Peer programs / Sci Comms governance/SOPs and ways of working for efficiency and effectiveness
Strong ability to manage budgets and ability to organize and manage complex project work including taking materials the appropriate review process to ensure responsible and effective promotional materials
Partner to create program KPI goals and execute measurement plan
Partner with learning and training teams to ensure the field force is well-supported on the rollout of new materials and resources
Ability to uncover customer and field insights and optimize programs accordingly building sustainable, long-term relationships with field teams
Oversee the sharing and integration of marketing material inventory across the collaboration, following Amgen SOPs and processes
Support and participate in team activities to create a positive work culture
Develop promotional material for the Key Account Management (KAM) team and support local and regional KAM conferences
In collaboration with Training, lead development of training blueprints and playbook material
Domestic travel required (up to approximately 25%), when travel is permitted/ appropriate
Requirements:
Doctorate degree
OR Master’s degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
OR Bachelor’s Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
OR Associate’s Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
OR High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Nice to have:
Project management or previous agency experience
Knowledge of and experience with common sales and marketing operational platforms
Marketing competence with a solid grasp of marketing strategy, market research, segmentation
Exhibiting passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires
Experience developing and implementing HCP facing marketing tactics
Ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
Ability to drive influence across partners to set direction and align work efforts
Demonstrated analytical skills and the ability to think strategically and solve problems
Experience working closely with field sales organizations to implement marketing programs with measurable business impact
Highly motivated self-starter
Collaborative teammate
Strong organizational skills - to set targets, track to milestones and complete projects
Ability to successfully prioritize a diverse workload to meet deadlines
What we offer:
Vast opportunities to learn and move up and across our global organization
Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits