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The incumbent will drive retail sales of Passenger Electric Vehicles to individual customers in designated regions, aiming to meet business objectives regarding sales volumes, market share, and customer satisfaction. This role focuses on energizing EV retail efforts, encompassing market activation, partnerships, and effective management of customer relationships and sales pipelines. Additionally, it aims to enhance the development and activation of the EV ecosystem for personal segment EV buyers.
Job Responsibility:
Driving EV Retail Sales Volumes & Market Share: Deliver Retail targets for the city/region through dealership as well as alternate channel sales teams
Direct responsibility for managing sales in Store-in-Store/Experience Centers
Micro-market activation: Identify, optimize, and conduct micro market activations within the region to optimize lead generation and conversion
Interface with dealerships through PV TSMs to seek dealer support & ensure dealer focus to achieve retail targets
Optimize test drives and conversion through special initiatives executed through dealers and alternate channels
Develop market intelligence on customer preferences, competitor offerings, key opportunities, etc. and share with Head – EV Retail Sales
Develop and manage region-specific tie-ups to increase the value proposition of EVs
Manage Customer Relationships: Engage frequently with EV customers & serve as the first point of escalation for customers (adhering to SLAs)
Share feedback with Charging Solutions & Customer Experience teams
Team Management: Monitor Sales funnel and direct Product Specialists
Manage a pool of TML Sales executives deployed in alternate sales channels to take appropriate follow-up actions to ensure retail
Onboard and manage product specialists across relevant sales channels
Requirements:
B.E/ B. Tech & MBA - Sales & Marketing
5-10 years of Sales & Marketing experience with a focus in PV sales
CV sales within TML will also be considered
Customer Centric Mind-set
Passion for the automotive industry and products
Creative approach to problem-solving
Ability to interact with various departments and integrate well
Analytical and focused on problem-solving
Pipeline management: Guide teams to prioritize customers without losing sales
Planning & problem-solving: Create market plans, tie-ups, and schemes
Sales Expertise: Knowledgeable in PV sales process, resource allocation, and product features
Team influence: Ability to influence colleagues without direct reporting relationship
Experience: Strong leadership and experience in automotive dealership and retail management