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Technical Product Specialist

balzac-paris.com Logo

Balzac Paris

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Location:
Canada , Brampton

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

100000.00 - 110000.00 CAD / Year
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Job Description:

The Technical Product Marketing Specialist will be responsible for developing and executing marketing strategies that effectively communicate the technical aspects and benefits of our products to both technical and non-technical audiences. This role requires a deep understanding of the product's technical features, market trends, and customer needs to create compelling marketing materials and campaigns. Focus will be on Marketing and supporting Powersmiths/Socomec’s PCO products into the Datacenter Market.

Job Responsibility:

  • Support Presales: Support all IT Product & Customer Requirements
  • Advise on technical solution options
  • Gather & analyze information for decision-making regarding pricing
  • Prepare Submittals for PDUs, STSs and UPSs
  • Complete all product finalized documents with CDE responses
  • Support Sales with technical expertise
  • Provide pricing and quoting of PDU, STS and UPS projects, as well as spare parts
  • Marketing: Assist Marketing for any technical support required
  • Share information and suggestions on customer needs
  • Market Research & Competitive Analysis
  • Analyze competitor products and create comparison reports
  • Identify opportunities for differentiation
  • Conduct research on market trends, competitors, and customer preferences
  • Product Positioning & Messaging
  • Assist in developing positioning statements and messaging frameworks
  • Create product-specific content
  • Ensure messaging consistency across marketing channels
  • Content Creation & Collateral Development
  • Develop marketing assets
  • Collaborate with the content marketing team
  • Maintain and update a repository of product collateral
  • Go-to-Market (GTM) Support
  • Support the planning and execution of product launches
  • Coordinate with cross-functional teams
  • Track and report launch outcomes
  • Sales Enablement
  • Create and update sales decks, product briefs, and objection-handling guides
  • Organize and facilitate product training sessions for the sales team
  • Collect feedback from sales
  • Campaign Execution & Demand Generation
  • Assist in the development and execution of product-specific marketing campaigns
  • Collaborate with the digital marketing team
  • Monitor campaign results
  • S & Op (Sales and Operations): Coordinate the S&Op with each Strategic Account & globally
  • Update the orders and coordinate forecasts
  • Assist in coordinating manufacturing and supply chain schedules
  • Propose/negotiate new delivery dates/quantities
  • Customer Engagement & Feedback
  • Gather and analyze customer feedback
  • Support customer success teams
  • Help manage customer reference programs and testimonials
  • Performance Tracking & Reporting
  • Track key performance indicators (KPIs)
  • Prepare regular reports
  • Use data insights to refine product positioning and GTM strategies
  • Cross-Functional Collaboration
  • Act as a liaison between product management, sales, and marketing teams
  • Participate in regular cross functional meetings
  • Share product updates and insights with relevant stakeholders
  • Engineering: Coordinate with Engineering, as needed
  • Propose/negotiate new delivery dates/quantities
  • Support after sales engineering support as needed

Requirements:

  • Bachelor Degree in Electrical Engineering preferred
  • Familiarity/experience with electrical power distribution systems
  • IT savvy and comprehends business systems and procedures
  • ERP & CRM systems (SYSPRO & SalesForce)
  • Microsoft Office solutions (Outlook, Excel, Word, Planning or Planner, Teams)
  • Strong technical writing skills
  • Technical project management and scheduling
  • Well organized and reliable, exceptional follow-up
  • Excellent problem-solving skills
  • Strong customer service orientation
  • Strong interpersonal and communication skills (verbal & written)
  • Demonstrates initiative and a passion for achieving results
  • Resourceful, innovative and energetic
  • Confidentiality related to the job
  • Must be legally authorized to work in Canada
  • Ability to travel to international destinations (USA)
  • must possess and maintain a valid passport for international travel

Additional Information:

Job Posted:
January 26, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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