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Technical Product Marketing Specialist

United States, Huntsville · Job Posted February 02, 2026
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Job Description

We’re seeking a Technical Product Marketing Specialist who thrives at the intersection of product, sales, and technology. In this role, you’ll develop a deep understanding of how our software works and shape how it is positioned, explained, and brought to market. You’ll work closely with Product Management and Sales Engineering to create sales-ready narratives, enablement assets, and technical positioning that support complex B2B sales cycles. This role is ideal for someone who enjoys going heads-down in technology, understands how software capabilities translate into real-world use cases, and wants to influence how sophisticated products are marketed.

Job Responsibility

  • Build and maintain a strong working knowledge of 3-GIS software, including workflows, data models, and integrations
  • Partner closely with Product Management to understand new features, releases, and roadmap priorities
  • Translate technical functionality into clear, accurate product narratives that resonate with buyers and technical stakeholders
  • Own sales enablement for assigned product lines, including: Pitch decks and solution overviews
  • Product capability and use-case walkthroughs
  • Demo storyboards and narrative frameworks
  • Competitive positioning and objection-handling guidance
  • Support Sales and Sales Engineering teams with the tools and language needed to confidently communicate product value
  • Maintain core product messaging, positioning statements, and value propositions
  • Support go-to-market planning for product launches and major updates
  • Research competitors and market trends to inform differentiation and positioning
  • Act as a connective tissue between Product, Sales, and Marketing to ensure technical accuracy and message consistency
  • Serve as an internal resource on how product capabilities map to customer needs and operational challenges

Requirements

  • 3–5 years of experience in product marketing, technical enablement, solutions consulting, sales engineering, or a similar role supporting B2B software
  • Demonstrated ability to understand complex software systems and communicate their value clearly
  • Experience supporting technical B2B sales cycles with sales-facing materials and enablement assets
  • Comfortable working closely with Product Managers, Engineers, and Sales Engineers
  • Strong written and verbal communication skills, with an emphasis on clarity, accuracy, and structure

Nice to have

Experience in telecom, utilities, GIS, or infrastructure software is a strong plus

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