Technical Product Marketing Specialist

• Build and maintain a strong working knowledge of 3-GIS software, including workflows, data models, and integrations
• Partner closely with Product Management to understand new features, releases, and roadmap priorities
• Translate technical functionality into clear, accurate product narratives that resonate with buyers and technical stakeholders
• Own sales enablement for assigned product lines, including: Pitch decks and solution overviews
• Product capability and use-case walkthroughs
• Demo storyboards and narrative frameworks
• Competitive positioning and objection-handling guidance
• Support Sales and Sales Engineering teams with the tools and language needed to confidently communicate product value
• Maintain core product messaging, positioning statements, and value propositions
• Support go-to-market planning for product launches and major updates
• Research competitors and market trends to inform differentiation and positioning
• Act as a connective tissue between Product, Sales, and Marketing to ensure technical accuracy and message consistency
• Serve as an internal resource on how product capabilities map to customer needs and operational challenges

• 3–5 years of experience in product marketing, technical enablement, solutions consulting, sales engineering, or a similar role supporting B2B software
• Demonstrated ability to understand complex software systems and communicate their value clearly
• Experience supporting technical B2B sales cycles with sales-facing materials and enablement assets
• Comfortable working closely with Product Managers, Engineers, and Sales Engineers
• Strong written and verbal communication skills, with an emphasis on clarity, accuracy, and structure

Experience in telecom, utilities, GIS, or infrastructure software is a strong plus