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OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize customer engagement, we enable over a million businesses to keep their users engaged and up to date by delivering billions of messages daily. We’re seeking a hands-on Technical Product Marketing Manager to execute product launches and deliver sales enablement across our self-serve and direct sales business. You’ll partner with Product, Engineering, Design, Marketing, Sales, and Customer Success to drive successful rollout and adoption. We’re looking for a strong executor who can translate established priorities into clear, polished launch and enablement assets. Our primary audiences include developers, mobile app teams, and technical product managers. This role requires technical fluency and the ability to translate platform capabilities- AI, integrations, and automation into compelling narratives and practical materials for both technical and business stakeholders. Much of the work will focus on delivering product and feature launch materials and sales-facing content such as decks, one-pagers, and competitive assets in close collaboration with cross-functional teams.
Job Responsibility:
Execute Product & Feature Launches
Own execution of product and feature launches based on strategic direction
Develop launch materials across technical and business audiences, including blogs, release notes, product pages, technical explainers, and enablement content
Partner closely with Product and Engineering to translate platform capabilities (AI, integrations, data workflows, automation) into clear, differentiated messaging
Coordinate cross-functional timelines to ensure high-quality, on-time delivery
Support Sales Enablement
Create and maintain sales enablement materials such as pitch decks, one-pagers, solution briefs, competitive battlecards, and technical FAQs
Collaborate with Sales and Customer Success to ensure materials clearly articulate product value and differentiation
Refresh and optimize assets based on product updates, competitive shifts, and field feedback to improve onboarding, retention, activations, and upsell
Collaborate & Operate Independently
Independently execute polished, accurate deliverables
Gather technical and customer insights to strengthen launch and enablement content
Proactively identify gaps in launch or enablement content and fill them
Monitor competitive landscape, AI, and industry trends to ensure materials remain relevant and compelling
Requirements:
4+ years of product marketing experience at a B2B SaaS company in martech, customer engagement platforms, developer tools, or marketing automation
Proven track record executing successful product launches
Ability to translate complex technical features into clear value propositions for both product and developers teams (blog posts, technical guides) and business decision-makers (pitch decks, one-pagers, competitive battlecards)
Strong technical fluency: Comfortable explaining AI features, SDKs, integrations, and platform capabilities to multiple audiences
Experience with and interest in AI/ML applications in marketing or customer engagement (predictive analytics, personalization, intelligent segmentation)
Self-directed executor who can independently manage multiple launches and priorities while delivering high-quality work on deadline
Strong cross-functional collaboration skills with experience working closely with Engineering, Product, and Sales teams
Highly collaborative with a deep sense of ownership and accountability