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In this role you'll own go-to-market for Aiven's core open source products, the messaging, competitive positioning, marketing strategy, and sales plays that move technical buyers from evaluation to a signed contract. You'll also work with product and engineering to build the forward-looking narrative: where data infrastructure and AI are going, and why Aiven is the right bet. This position reports to the senior director of product marketing.
Job Responsibility
Develop and maintain positioning for PostgreSQL, Apache Kafka, OpenSearch, ClickHouse, and Valkey
Lead our competitive intelligence program, building battlecards, hosting office hours, conducting win/loss analysis, and driving the 'Why Aiven vs…?' narrative
Translate technical differentiation into value language that resonates with practitioners, directors, and VPs
Build the content AEs and SAs need at each stage of the funnel: solution briefs, demos and demo scripts, objection-handling guides, and case studies that lead with business outcomes
Work with DevRel to connect bottom-up developer adoption to top-down enterprise buying motions
Identify repeatable land-and-expand patterns and build plays that sales can run consistently
Plan and execute product launches and feature releases,from positioning and messaging through to campaign assets and sales readiness
Work with demand gen and content teams to turn PMM strategy into pipeline-generating programs
Build and run a webinar program for technical buyers and practitioners
Requirements
5+ years in product marketing preferably at a developer tools, data infrastructure, or cloud company
Hands-on experience with at least one of: Kafka (or another streaming platform), PostgreSQL, OpenSearch/Elasticsearch, or a comparable open source data technology
Proven ability to build competitive positioning that holds up in real sales conversations—not just decks
Strong written communication
Experience collaborating directly with sales teams and customers
Nice to have
Experience as a solutions architect
Familiarity with AI/ML data infrastructure trends and how teams are building AI-ready data pipelines
Background working with or alongside a DevRel or developer advocacy function
Experience at a managed cloud services company or a multi-product data platform
Exposure to partner or channel marketing (SIs, cloud marketplaces, ISVs)
What we offer
Participate in Aiven’s equity plan
Balance work and life with our hybrid work policy
Choose the equipment you need to set yourself up for success
Use your Professional Development Plan budget for learning opportunities
Receive holistic wellbeing support through our global Employee Assistance Program
Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
Enjoy country-specific benefits for our global cast