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We are looking for a dynamic and experienced Digital Marketing Director to lead innovative marketing strategies and drive business growth. This role requires a blend of creative vision and technical expertise to execute impactful campaigns, manage cross-functional teams, and optimize the use of marketing technologies.
Job Responsibility:
Collaborate with leadership and business program teams to align marketing strategies with organizational goals
Organize and present monthly performance reports to stakeholders, ensuring transparency and actionable insights
Oversee partnerships with consulting agencies specializing in analytics, paid media, and other marketing initiatives
Develop and implement marketing strategies tailored to unique audience needs and program objectives
Maintain and update the annual marketing budget, including quarterly forecasting
Optimize and manage the marketing technology stack, including tools such as Google Analytics, Hubspot, and Webflow
Analyze data to generate insights and comprehensive reporting across all channels
Requirements:
Bachelor’s degree in marketing, web design, or a related field
Proficiency in tools such as Google Analytics, Webflow, Hubspot, and Semrush
Strong leadership and communication skills, with the ability to coordinate teams and projects effectively
Expertise in understanding customer journeys and marketing funnels
Experience in creating and implementing marketing strategies that drive measurable results