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Technical Content Marketing Manager

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Formlabs GmbH

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Location:
United States , Somerville

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Category:
-

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Contract Type:
Employment contract

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Salary:

75000.00 - 115000.00 USD / Year
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Job Description:

As our Technical Content Marketing Manager, your mission is to drive our content strategy and produce industry-leading technical assets—from high-impact case studies to deep-dive white papers—that appeal to our diverse audience of engineers, designers, and innovators. You will be the primary engine for Formlabs’ technical storytelling. You aren’t just a writer; you are a content 'quarterback' who can translate complex hardware innovations into compelling narratives that drive lead generation and brand authority.

Job Responsibility:

  • Identify and interview customers and collaborate with them to publish both written and video case studies
  • Produce high-quality technical guides and white papers derived from in-depth research and hands-on experimentation with various applications
  • Create content for sales enablement and sell sheets that support and product launches
  • Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
  • Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
  • Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels
  • Manage content creation and distribution across our digital channels (web, social, email, etc.)
  • Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best

Requirements:

  • 2+ years of experience as an application engineer, sales engineer, product marketer, product manager, content marketer or marketing manager at a hardware company
  • Prolific writing skills and attention to detail
  • Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
  • Proven ability to work independently and cross-functionally
  • Analytical, proactive, and goal-driven mindset
  • Structured and strong project management skills

Nice to have:

  • Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing
  • Experience with photo and video production
  • Working knowledge of SEO tactics
  • Familiarity with CAD modeling and 3D printing
What we offer:
  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • Unlimited 3D prints

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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