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As a Technical Analytics Consultant Senior, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 4+ YEARS of experience, a growth mindset and a drive to make a lasting impact. You will thrive in this role if you are: A curious problem solver who challenges the status quo; A collaborator who values teamwork and knowledge-sharing; Excited by the intersection of technology, creativity and data; Experienced in Agile methodologies and consulting (a plus).
Job Responsibility:
Lead complex measurement strategy, tagging, instrumentation, and implementation workstreams across multiple business areas, channels, platforms, or stakeholder groups
Define measurement strategies and implementation approaches that align business questions, reporting requirements, experimentation needs, consent behaviors, and downstream data usage
Translate ambiguous business and stakeholder needs into structured measurement plans, event frameworks, tracking requirements, implementation designs, and actionable recommendations
Own and guide event design, tagging architecture, consent-aware tracking behavior, QA strategy, and platform configuration needed to support reliable and scalable measurement
Establish and reinforce best practices for measurement plans, event naming conventions, parameter logic, data layer requirements, tracking documentation, and validation processes
Lead implementation audits and identify gaps, risks, inefficiencies, and opportunities to improve measurement quality and consistency
Serve as a senior partner to client and internal stakeholders by advising on measurement implications, implementation tradeoffs, data collection strategy, privacy considerations, and instrumentation priorities
Collaborate with Data Analysts, CRO Analysts, SEO / GEO Specialists, Analytics Engineers, Data Engineers, and Architects to align measurement solutions with reporting needs, platform realities, and business objectives
Review and improve existing implementations to increase clarity, scalability, consent compliance, consistency, and usefulness
Support proposal work, capability building, and internal thought leadership where measurement expertise is needed
Model strong governance discipline by reinforcing privacy, consent, data-quality, and implementation-standard expectations across engagements
Requirements:
Deep working knowledge of digital measurement, event tracking, tagging strategy, and analytics implementation
Strong ability to define measurement approaches, event frameworks, and instrumentation strategies in complex business environments
Advanced skill in translating technical tracking concepts into clear, business-relevant recommendations for stakeholders
Strong understanding of tag management, data layers, consent behaviors, cookie governance, and customer event flows
Strong troubleshooting and systems-thinking skills across platforms, implementations, and downstream data dependencies
Ability to operate independently in ambiguous situations and bring structure to loosely defined measurement needs
Strong written and verbal communication skills in English, including executive-level presentation and stakeholder management capability
Ability to influence without direct authority and elevate the quality of delivery across teams
Strong attention to detail while balancing speed, practicality, and business usefulness
Ability to collaborate effectively across distributed teams in the Americas and across multiple disciplines
4+ YEARS of experience
Tools / Platforms: Google Analytics 4 (GA4), Adobe Analytics, Amplitude, Other analytics platforms
Tag Management / Measurement Implementation: Google Tag Manager, Adobe Launch, Tealium iQ