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As a TAM CTV & Apps, your mission is to be the technical and operational architect behind the monetization of our Connected TV (CTV) and Mobile App inventories. You sit at the intersection of Data, Tech, and Business, ensuring that our publishers’ premium video and app environments are perfectly optimized to capture maximum value from demand partners.
Job Responsibility:
Deep dive into inventory data to identify underperforming ad slots or CPM opportunities specific to In-App and CTV environments
Maintain and fine-tune the ad stack configuration to ensure high fill rates and bid density
Plan and execute operational projects to integrate new demand partners specifically suited for video CTV environment and display / video mobile environments
Investigate and resolve complex integration issues related to SDKs, VAST/VPAID errors, and SSAI (Server-Side Ad Insertion) discrepancies
Act as the first line of defense for monetization drops, ensuring rapid diagnosis and resolution to minimize revenue impact