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Teamhead Social-Media Europe

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Puma Group

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Location:
Germany , Herzogenaurach

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Category:
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Contract Type:
Not provided

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Salary:

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Job Responsibility:

  • Lead & management of PUMA Europe Social Media presence
  • Lead and develop the social media team
  • Connect between global social media strategy and local area needs across Europe
  • Optimize and drive efficiency across EU areas of Social Media channels
  • Budget planning & ongoing follow up for your field of play & responsibilities
  • Represent Europe in the global social media team
  • Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Influencer and category teams in Europe, global and areas
  • Lead our social media agency development content calendars & product/event rollouts
  • Guiding and briefing Social Media campaigns to external/internal digital agencies
  • Creation of briefings for social media content productions
  • Facilitate engaging and innovative content creation for Instagram & partner channels
  • Define, work and track relevant seedings campaigns to drive organic awareness
  • Take care of tracking and reporting social media KPI & content
  • Stay connected and aligned with relevant stakeholders & share relevant results proactively, (internal & external) to achieve goals
  • Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through
  • Understand the business priorities within your field of play / category and understand the why
  • Prioritize business relevant actions & projects differentiation of importance & urgency

Requirements:

  • Degree in Marketing, Communications, Digital Media or a related field, with 5+ years of practical experience in social media, ideally within a consumer, sport or lifestyle brand environment
  • Proven experience leading and developing social media teams and collaborating closely with cross-functional stakeholders in a fast-moving organization
  • Strong understanding of global-to-local social media frameworks, with the ability to translate strategy into clear, actionable European executions
  • Hands-on knowledge of social media channel management, content planning, owned/paid/shared ecosystems and influencer activations
  • Experience with budget ownership, KPI tracking, reporting and continuously improving channel and content performance
  • Confident in briefing, steering and evaluating external agencies and content production partners

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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