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Teamhead Marketing

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Puma Group

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Location:
Malaysia , Selangor

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Category:
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Contract Type:
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Salary:

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Job Description:

This role is to lead, plan and monitor marketing communications activities in Malaysia to achieve brand and commercial objectives working with the key stakeholders. It is also to implement and monitor performance BU (Teamsports, Basketball, Run Train) marketing strategies/activities to achieve brand and commercial objectives working with the key stakeholders.

Job Responsibility:

  • Lead, plan and monitor marketing communications activities in Malaysia to achieve brand and commercial objectives
  • Implement and monitor performance BU (Teamsports, Basketball, Run Train) marketing strategies/activities
  • Build, manage and service portfolio of Sports Marketing assets
  • Leverage and manage usage of sports assets in communication
  • Lead and implement communication planning strategy for PUMA.com and all involved marketplaces
  • Drive key marketing initiatives and implement integrated communication plans (Media strategy) aligned with Global brand narrative and conduct post campaign analysis
  • Develop, plan, manage and implement a brand relevant Sports Marketing portfolio of assets with national relevance
  • Lead and implement sports activations/events to engage PUMA’s target audience (Football/Basketball/Running) to ensure brand visibility and buzz
  • Develop and implement football marketing strategy and plans to budget to drive brand heat
  • Create and implement sports-related brand events
  • Effective management of external agencies (PR, Media agency, other agencies)
  • Provide functional direction and development to local Malaysia teams
  • Regularly assess team strengths and weaknesses and provide training and support where needed
  • Build effective reporting/feedback structure/platform, leverage best practices in APAC region/global
  • Establish good support for Retail / E-comm / Wholesale team

Requirements:

  • Bachelor's degree in marketing or relevant studies
  • Proven brand marketing and Trade / E-comm marketing experience from international Brand across multiple countries
  • Preferably candidates from sports / fashion / footwear industry
  • Microsoft Office skills
  • English and Bahasa Malaysia are essential

Additional Information:

Job Posted:
March 01, 2026

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