Job Description
Lead and manage the global Teamsport Marketing team responsible for PUMA’s key Football club and federation partnerships, ensuring strong team development, clear prioritization, and best-in-class execution across all activations and campaigns. Oversee the strategic marketing direction and activation plans for PUMA’s key global Football partnerships, including Manchester City, AC Milan, Borussia Dortmund, Portugal national football team, and the Premier League, maximizing the impact of PUMA’s sponsorship investments through integrated global marketing strategies. Drive effective short- and long-term communication plans in partnership with the wider marketing organization for global PUMA teams and federations to maximize brand visibility, cultural relevance, and commercial impact. Oversee action plans for scheduled events, reactive opportunities, and seasonal campaigns across PUMA Football assets, including product launches, club milestones, key fixtures, tournaments, and cultural moments. In collaboration with Creative Services and agency partners, oversee the creation of premium and impactful content, including visual, video, digital, and social assets to elevate PUMA’s Football storytelling across all channels. Lead the planning and execution of PUMA’s activations during major club pre-season tours in close collaboration with global and local internal stakeholders, partnership managers, and club representatives. Lead strategic planning initiatives and provide Football teams and federations expertise to the wider Marketing organization, ensuring alignment between business objectives, product storytelling, and brand campaigns.