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Teamhead Marketing Strategic Key Accounts

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Puma Group

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Location:
Germany , Herzogenaurach

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Teamhead Marketing Strategic Key Accounts role at PUMA's corporate headquarters in Herzogenaurach, Germany. The mission is to elevate account marketing to drive brand heat and priorities across strategic wholesale key accounts.

Job Responsibility:

  • Elevate Account Marketing to drive brand heat and push brand priorities across all Accounts
  • Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key accounts Sales Managers
  • Develop joint annual trade marketing plans aligned with commercial and brand targets
  • Execute co-op marketing initiatives across in-store, retail media, digital, CRM, social media and Event channels
  • Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities
  • Activate Assets (Athletes, Clubs, Federations, Influencers etc) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams
  • Manage trade marketing activation budgets and track sell-out and ROI performance
  • Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations

Requirements:

  • 4–7 years’ experience in Key Account Management or Trade Marketing
  • Excellent Cross‑Functional & Account Collaboration Skills
  • Strong understanding of wholesale retail environments
  • Commercial mindset with strong execution discipline

Additional Information:

Job Posted:
March 18, 2026

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