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Teamhead Marketing Strategic Key Accounts role at PUMA's corporate headquarters in Herzogenaurach, Germany. The mission is to elevate account marketing to drive brand heat and priorities across strategic wholesale key accounts.
Job Responsibility:
Elevate Account Marketing to drive brand heat and push brand priorities across all Accounts
Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key accounts Sales Managers
Develop joint annual trade marketing plans aligned with commercial and brand targets
Execute co-op marketing initiatives across in-store, retail media, digital, CRM, social media and Event channels
Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities
Activate Assets (Athletes, Clubs, Federations, Influencers etc) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams
Manage trade marketing activation budgets and track sell-out and ROI performance
Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations
Requirements:
4–7 years’ experience in Key Account Management or Trade Marketing