Teamhead Marketing Central Europe Job at Puma Group (Herzogenaurach)

Job Description

Lead all marketing activities for the assigned area, translating regional strategies into impactful local activations across markets. Own prioritization, capacity planning and resource allocation across all marketing activities to ensure focus on the highest‑impact projects. Actively lead and execute key trade and activation marketing projects end‑to‑end, from briefing to delivery and performance review. Serve as main contact for wholesale and retail partners, owning account marketing, POS storytelling and seasonal campaign execution. Oversee social media, influencer marketing, PR and event activations, including localization, execution, performance tracking and post‑activation evaluation. Lead, coach and develop the marketing team by establishing clear ways of working, accountability and individual development plans.

Job Responsibility

Lead all marketing activities for the assigned area, translating regional strategies into impactful local activations across markets
Own prioritization, capacity planning and resource allocation across all marketing activities to ensure focus on the highest‑impact projects
Actively lead and execute key trade and activation marketing projects end‑to‑end, from briefing to delivery and performance review
Serve as main contact for wholesale and retail partners, owning account marketing, POS storytelling and seasonal campaign execution
Oversee social media, influencer marketing, PR and event activations, including localization, execution, performance tracking and post‑activation evaluation
Lead, coach and develop the marketing team by establishing clear ways of working, accountability and individual development plans

Requirements

5–7+ years of hands‑on marketing execution experience across channels (social media, influencer marketing, PR, events, or retail/account marketing), ideally within sports, lifestyle, or consumer brands
Proven track record of translating regional strategies into local activations across multiple channels and markets
People leadership experience in a fast‑paced marketing environment, including prioritization, workload balancing, and team development
Strong operational and project management skills, with experience in capacity planning, budget awareness, and end‑to‑end project ownership
Proven ability to lead complex trade and activation marketing projects hands‑on, coordinating internal stakeholders, agencies, and external partners
Fluent in English and German, with strong verbal and written communication skills

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Teamhead Marketing Central Europe

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