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Rocket Money is looking for a Data Analytics leader to manage a small group of Data Analysts and Data Scientists, supporting the Growth Marketing team. The role involves leading a high-impact team, owning critical analytics infrastructure, driving the analytics roadmap, shaping measurement strategy, bridging business and data, and delivering with accountability.
Job Responsibility:
Lead a high-impact team: Manage Data Analysts, Senior Data Analysts, and Data Scientists
Own critical analytics infrastructure: Help evolve our LTV model
Collaborate with Analytics Engineering and mar-tech teams to build scalable data models
Build robust self-service systems that are scalable in dbt and Looker
Drive the analytics roadmap: Partner with Growth Marketing leadership to define quarterly priorities
Champion self-service analytics and simplify our data stack
Shape measurement strategy: Stay ahead of industry changes in marketing analytics
Lead experimental design for incrementality testing, new marketing signals, and vendor evaluation
Use tech stack including Haus and Recast for MMM measurement
Bridge business and data: Translate ambiguous marketing challenges into clear data problems
Foster strong cross-functional relationships
Deliver with accountability: Own ambitious yet achievable commitments
Requirements:
Deep expertise in data analytics and a strong understanding of data systems and processes, especially delivery of scalable, repeatable self service analytics
5+ years of experience managing data analytics professionals in the marketing space
Experience working with marketing data tools like Haus, Singular, Segment, and Amplitude as well as data tools like BigQuery, Looker, and Deepnote
Excellent SQL skills and proficiency in python for statistical analysis and experimentation
Direct experience with attribution modeling and incrementality testing, and understanding of how privacy changes have reshaped marketing measurement
Experience as a Looker whiz and overseeing implementation of successful self-service environments
Ability to tailor management style to suit employees
Excel at stakeholder management and building effective relationships across the organization
Demand proactive involvement from team
Want to continue to grow and learn
Experience in fintech, banking, or finance is a plus
Mobile advertising measurement experience is a plus