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We are seeking a strategic, data-driven, and innovation-oriented Digital Marketing Team Leader to guide our growing team at ZealousWeb. The ideal candidate should possess experience in SEO, Paid Ads, Social Media, Email Marketing, and Analytics, along with a firm grasp of emerging technologies such as generative AI and advanced automation tools. You will be responsible for managing a team, coordinating with project managers, and delivering high-performance digital campaigns for clients across industries.
Job Responsibility:
Lead SEO strategy focused on GEO, AEO, and Voice Search by optimizing for Generative Search Experiences and AI-driven answer visibility
Optimize website and content to appear in zero-click results, featured snippets, knowledge panels, and People Also Ask (PAA) sections
Set KPIs and oversee the performance of Google Ads, Meta Ads, SEO traffic, and lead generation
Perform advanced keyword research, competitor gap analysis, and SERP opportunity identification
Create and structure content to drive traffic from AI tools like ChatGPT, Perplexity, Claude, and other answer-based search platforms
Guide the team to create optimized content aligned with user intent and AI-driven search algorithms
Collaborate with the content, design, and development teams for seamless SEO implementation
Ensure high-quality link-building and off-page strategies aligned with E-E-A-T and Google guidelines
Plan, allocate, and track monthly deliverables while ensuring on-time and quality execution
Train and mentor SEO team members to adapt to AI-assisted workflows and tools
Lead client calls, reporting meetings, and strategy discussions confidently and clearly
Drive marketing strategies aligned with the client’s business goals, across B2B and B2C domains
Innovate and test AI-generated content for SEO performance using tools like ChatGPT, Claude, Jasper, etc.
Ensure privacy, data protection, and NDA compliance while executing SEO under client label mandates
Collaborate with Project Managers and Business Development to support pre-sales pitches with SEO strategy inputs
Conduct value-add workshops and SEO trend briefings for partner agency clients as a white-labeled expert
Requirements:
Senior-Level (4+ Years) experience
Experience in SEO, Paid Ads, Social Media, Email Marketing, and Analytics
Firm grasp of emerging technologies such as generative AI and advanced automation tools
Technical Skills Required: Google Tools: GA4, GSC, GTM, Looker Studio, Microsoft Clarity, Hotjar
Advanced SEO Tools: Ahrefs, SEMrush, Screaming Frog, Moz
AI Tools: ChatGPT, Gemini, Perplexity, Copilot
Understanding of SEO implications in Webflow, Shopify, WordPress, Magento, and custom-coded platforms
Core SEO Areas: On-Page SEO, Technical SEO, Local SEO, Off-Page SEO
Voice Search Optimization, GEO and AEO
Knowledge of project and task management tools like ClickUp, Notion, and Trello
Ability to execute Generative AI SEO, Voice Search Optimization, and YouTube SEO campaigns
Understanding of email marketing automation tools (Mailchimp, HubSpot, Klaviyo)
Non-Technical Skills Required: Proven team handling and leadership experience
Strong client communication and presentation skills
Self-starter with a proactive, problem-solving mindset
Ownership and understanding of client business, industry, and audience
Ability to train and mentor Digital marketing team on modern practices
Strong documentation and process adherence
Emotional intelligence and cultural sensitivity when managing offshore/onshore client communication