This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Adyen is looking for a marketing leader with a strong track record in B2B marketing to lead Revenue Marketing in Spain & Portugal. This role reports to the Head of Marketing France, Spain and Portugal and manages a team of two marketing professionals across events and digital marketing. As Team Lead Revenue Marketing Spain & Portugal, you will be responsible for driving Adyen’s regional revenue marketing strategy to support commercial growth and pipeline generation in the Spanish & Portuguese markets. You will work closely with marketing leadership and the local commercial teams to develop impactful programs that attract, engage, and convert high-value prospects. The ideal candidate combines a strong commercial mindset with the ability to lead cross-functional initiatives in a fast-paced, international environment. You are comfortable balancing strategic thinking with hands-on execution, and you thrive in building high-performing teams while scaling best practices across multiple markets. Proven experience managing and delivering projects directly, alongside coaching and developing a talented team, is essential for success in this role.
Job Responsibility
Lead the Revenue Marketing function in Spain & Portugal, driving data-centric strategies to optimize pipeline growth and marketing ROI
Manage and coach a team of 2 marketing professionals (covering events and digital channels), while running the Demand Generation strategy and campaigns coordination
Collaborate closely with the ES & PT commercial leadership to align marketing programs and campaigns with revenue priorities and pipeline targets
Build strong collaboration GTM teams (BDR, Sales, AMs and partnership to support strategic accounts and high-value opportunities)
Plan, execute and optimize integrated marketing programs across channels (events, digital campaigns, partnerships, direct mailers...) to generate, accelerate and capture demand
Drive marketing performance through clear KPIs, ensuring strong ROI and measurable pipeline contribution
Partner with the Head of Marketing France, Spain and Portugal to translate global & regional strategy into impactful local execution
Ensure alignment with global marketing best practices while adapting strategies to the specific dynamics of the ES & PT market
Work closely with regional and global marketing teams to share insights, surface challenges, and scale successful initiatives
Requirements
5+ years of experience in B2B marketing, ideally within technology, fintech or payments
Strong experience across demand generation and demand capture, events, and digital marketing programs
Proven ability to translate commercial priorities into impactful marketing initiatives that drive pipeline and revenue
Excellent communication and stakeholder management skills, with experience collaborating closely with commercial teams, especially BDRs and Sales
Combining creative thinking with strong prioritization skills to identify and execute high-impact tactics is a core requirement
Experience leading and developing marketing teams, fostering a collaborative and high-performance culture, while executing own projects
Strong analytical mindset with a focus on performance measurement, ROI and continuous optimization
Fluent spoken and written Spanish and English, Portuguese is a plus
Ability to travel domestically and internationally when needed