Team Lead Performance Marketing

• Develop and execute comprehensive digital marketing strategies—including paid search (Google, Bing, shopping, app stores, AI search), display, and paid social—tailored to the unique needs of the used car sales industry
• Build and lead a high-performing team, establishing scalable processes and structures to enable seamless campaign execution, continual optimization, and effective knowledge sharing
• Identify, analyze, and strategically integrate relevant keywords and target audiences for search, display, and social campaigns to drive leads and sales
• Leverage robust feedback loops and data-driven insights across channels to refine targeting, optimize lead quality, and constantly improve cost-efficiency
• Conduct advanced cross-channel performance analysis to identify growth opportunities, maximize ROI, and clearly link campaign actions to outcomes
• Partnering with Tech and Data teams to improve automation, measurement, experimentation and overall marketing effectiveness
• Collaborate with copywriting and product teams to create compelling ad copy, creative assets, and app store content, while continually testing and adopting innovative advertising features and AI-driven opportunities

• 6+ years of hands-on experience managing large-scale paid media campaigns across digital channels such as search engines, app stores, display, and social platforms
• Strong knowledge of emerging trends including AI-powered advertising
• Proven ability to design data-driven strategies, leveraging advanced audience segmentation, keyword and interest research, and robust feedback loops
• Demonstrated strengths in analytics—translating complex campaign data from multiple channels into actionable insights
• Strong leadership and team-building skills, with a track record of mentoring high-performing teams
• Comfortable communicating with senior stakeholders & decision markets across the business
• A track record of utilising AI-driven tools and solutions to enhance campaign performance and efficiency
• Excellent organizational skills and creativity, with the ability to manage multiple projects, develop impactful campaigns, and collaborate on compelling ad copy and creative assets
• Fluent in English

Additional European language proficiency, especially German

• Dedicated education budget for online courses, conferences and trainings
• International and diverse working environment
• Discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars
• Working from home options, flexible working hours
• 30 days of vacation
• Free access to Headspace for mental well-being