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Team Lead, Marketing Activation Services

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Optimove

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Location:
United States , New York City

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Category:
-

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Contract Type:
Not provided

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Salary:

100000.00 - 120000.00 USD / Year

Job Description:

The Marketing Activation Services team supports our clients across the full CRM lifecycle, providing strategic guidance, operational execution, and performance analysis to help them maximize the value of their customer engagement programs. We are seeking a highly motivated and experienced Team Leader to join our Marketing Activation Services team, supporting our growing U.S. office in a hybrid working model. As the Team Leader, you will play a pivotal role in managing and developing a team of CRM specialists, guiding their day-to-day work, and ensuring operational excellence across all client deliverables. You will partner directly with enterprise-level clients, shaping their CRM strategies, advising on lifecycle programs, analyzing performance, and driving measurable improvements in customer engagement. Your leadership, technical expertise, strategic thinking, and operational rigor will directly impact client success and the evolution of our Marketing Activation Services offering. You will also work closely with cross-functional teams, product, data, engineering, sales, and customer success—to help scale our capabilities and contribute to overall business growth.

Job Responsibility:

  • Act as a team leader and role model
  • Manage and support day-to-day team operations
  • Own and advance email deliverability practices
  • Lead strategic and operational initiatives for enterprise clients
  • Collaborate cross-functionally to drive impact
  • Develop scalable processes and documentation

Requirements:

  • 3+ years of hands-on experience in CRM, email marketing, lifecycle marketing, or marketing operations
  • At least 2+ years of people management or team leadership
  • Strong understanding of email deliverability fundamentals, including authentication protocols (SPF, DKIM, DMARC), list hygiene, sender reputation, compliance requirements, and inbox placement best practices
  • Demonstrated experience with CRM/ESP platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Klaviyo, or similar)
  • Proven track record of leading teams through complex operational workflows, ensuring quality execution, and driving continuous improvement
  • Excellent written and verbal communication skills
  • Exceptional project and stakeholder management abilities
  • Strong interpersonal skills and client-facing presence
  • Proficient with productivity and project management tools (e.g., Excel, PowerPoint, Notion, Monday, Asana, or similar)

Nice to have:

  • Experience working with enterprise clients is strongly preferred
  • Experience with proprietary or in-house email systems is a plus

Additional Information:

Job Posted:
January 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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