Talent Marketing Content Creator (Sr. Marketing Consultant)

• Create and activate compelling talent content
• Develop high‑impact content across formats including articles, short and long‑form written stories, video, social and digital experiences, presentations, and campaign assets
• Translate complex business, role, and culture concepts into approachable, candidate‑first stories
• Adapt content for multiple channels while maintaining clarity, consistency, and brand integrity
• Operate as a strategic content partner
• Consult with Talent Acquisition and GTAM partners to understand hiring priorities and audience needs
• Help shape content strategies aligned to broader talent marketing goals, not just individual requests
• Apply audience insights, performance data, and channel context to inform content decisions
• Support integrated campaign work
• Contribute content that supports broader attraction, engagement, and talent brand campaigns
• Collaborate with creative, media, and channel partners to ensure content is optimized for activation
• Balance storytelling with execution, ensuring content is both meaningful and usable
• Measure, learn, and improve
• Track performance using available data and insights
• Use results to refine content, recommend improvements, and inform future work
• Partner with teammates to continuously improve how content supports candidate engagement and hiring outcomes
• Champion brand, quality, and inclusion
• Ensure all content aligns to Wells Fargo brand standards, legal and compliance requirements
• Uphold a candidate‑first, inclusive approach that reflects our values and commitment
• Apply thoughtful quality control to ensure content is accurate, accessible, and trustworthy

4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• Experience creating content for employer branding, recruitment marketing, or talent‑focused campaigns
• Strong writing and editing skills with a clear, engaging, and human‑centered voice
• Experience producing content across multiple formats and channels, including digital and video
• Ability to translate strategy and insights into compelling creative output
• Comfort working in a matrixed, cross‑functional environment with multiple stakeholders
• Experience using content management systems, creative tools, and basic performance metrics
• Project management experience, including managing multiple requests, timelines, and priorities
• Experience working in a large enterprise or global organization
• Experience with tools such as: Adobe Creative Suite, Video editing, email campaign tool like constant contact, MailChimp, Recruiting Discovery page editing and article creating, Canva

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement