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Talent Brand Partner

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Luma AI

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Location:
United States , SF Bay Area

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Category:
Marketing, Digital Marketing, SEO, SEM

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Contract Type:
Employment contract

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Salary:

141000.00 - 211000.00 USD / Year
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Job Description:

We're hiring a Talent Brand Partner to build Luma's recruiting and people brand from the ground up. You'll own how the world sees us as a place to work: the content, the social presence, the campaigns, the feel. This is a hands-on creator role. We're not looking for someone to write strategy decks. We're looking for someone who can make a piece of content that makes a researcher or engineer stop scrolling and think, 'I want to build there.' This is a true zero-to-one role. There's no existing content engine, no recruiting marketing footprint, no playbook handed to you on day one. You'll be the one building it.

Job Responsibility:

  • Build and own 'Life at Luma' across social platforms and careers site
  • Create original content
  • Own our recruiting presence at events and conferences
  • Launch an employee advocacy program
  • Build a speaker and thought leadership program
  • Design the offer experience
  • Partner with our recruiting team to make every role launch a brand moment
  • Use AI tooling to move fast

Requirements:

  • 4-6 years creating employer brand content, social media content, or content marketing at a startup or tech company
  • Portfolio is required
  • You've actually made things: videos, social posts, campaigns, microsites
  • Native fluency across social platforms
  • Comfort with AI tools in your creative workflow
  • Systems thinking
  • Zero-to-one builder
  • You're at home in a fast-moving, ambiguous environment

Nice to have:

  • Experience at an AI company or deep familiarity with the AI/ML talent landscape
  • Light coding or vibe-coding ability (HTML/CSS, Lovable, Cursor, or similar)
  • Experience building employee advocacy or creator enablement programs
  • Video production skills (even scrappy, phone-shot content)

Additional Information:

Job Posted:
May 03, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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